eBay stock price target raised to $78 from $72 at Goldman Sachs

Investing.com - Goldman Sachs raised its price target on eBay (NASDAQ:EBAY) to $78.00 from $72.00 while maintaining a Sell rating on the stock. Currently trading at $99.54, eBay sits just below its 52-week high of $101.15, with InvestingPro data showing the stock appears overvalued compared to its Fair Value estimate.

The price target adjustment follows eBay’s Q3 2025 earnings report, which exceeded both Goldman Sachs and Street expectations. The e-commerce platform delivered gross merchandise value (GMV), revenue, and non-GAAP EPS results that were 2-4% ahead of Goldman’s estimates. The company’s impressive 71.88% gross profit margin has helped drive its strong financial performance.

Goldman Sachs attributed the strong performance to eBay’s focus categories and noted positive commentary about the strength of the U.S. market in the earnings report.

eBay outlined key themes for 2026, including maintaining positive GMV growth, narrowing the gap between GMV and revenue performance, balancing GMV growth with operating margin to maximize medium-to-long term operating income growth, and continuing its current capital allocation framework.

The company is also executing on AI opportunities by reducing friction for both buyers and sellers on its marketplace, which could create potential for GMV growth aligned with previously communicated strategic focuses such as focus categories and eBay Live. Despite modest revenue growth of 2.75% in the last twelve months, eBay’s stock has delivered a remarkable 62.56% return year-to-date. InvestingPro offers 12 more tips and a comprehensive Pro Research Report on eBay, one of 1,400+ US equities covered with deep-dive analysis.

In other recent news, eBay Inc. reported its third-quarter earnings for 2025, surpassing analysts’ expectations. The company achieved a non-GAAP earnings per share (EPS) of $1.36, exceeding the forecasted $1.33. Additionally, eBay’s revenue reached $2.82 billion, surpassing the anticipated $2.73 billion. Despite these positive financial results, the company’s stock experienced a minor decline in aftermarket trading. Analysts continue to monitor eBay’s performance, noting the company’s ability to exceed earnings and revenue projections. These developments reflect eBay’s ongoing financial activities and its position in the market. Investors and analysts alike are keeping a close watch on eBay’s future performance based on these recent results.

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