Evercore ISI cuts Brown Forman price target to $40 from $50

Published 06/03/2025, 12:04
Evercore ISI cuts Brown Forman price target to $40 from $50

On Thursday, Evercore ISI adjusted its price target for Brown Forman (NYSE:BFb) shares, listed on the New York Stock Exchange under the ticker NYSE:BF-B, to $40.00, down from the previous target of $50.00. The firm maintained an "In Line" rating for the stock. The adjustment follows the company’s third fiscal quarter results, which were described by Evercore ISI as "better than feared." However, the firm noted that underlying demand for Brown Forman’s products remains lukewarm.

According to the research firm’s commentary, U.S. total distilled spirits value trends have declined by approximately 1% over the last three months. This marks a slight improvement compared to the second fiscal quarter when the trend was closer to a 2% decline. Evercore ISI acknowledged that while Brown Forman’s reiterated guidance has provided a more constructive outlook, the firm anticipates that the stock will likely remain static in the short term.

The stable outlook is tempered by several factors that could potentially impact Brown Forman’s performance. Concerns include weak category trends and the possibility of retaliatory tariffs from the European Union and the United Kingdom (TADAWUL:4280) on American Whiskey. Additionally, there is uncertainty surrounding the potential for enduring tariffs on Tequila imported to the U.S. from Mexico. Evercore ISI also highlighted the impact of current tariffs and product boycotts in Canada on the company’s prospects.

Brown Forman, known for its whiskey and other distilled spirits, faces a challenging market environment due to these geopolitical trade concerns. The mention of tariffs and boycotts indicates ongoing trade tensions that could affect the company’s international sales and overall financial health. Despite these headwinds, Evercore ISI’s maintained rating suggests a belief that the company’s stock is currently valued appropriately in the market, given the circumstances.

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