Genius Sports extends NFL partnership through 2030 Super Bowl

Published 12/06/2025, 13:14
Genius Sports extends NFL partnership through 2030 Super Bowl

Needham reiterated a Buy rating and $13.00 price target on Genius Sports Ltd. (NYSE:GENI) stock following the company’s announcement of an extended partnership with the NFL through the 2030 Super Bowl. The company, currently valued at $2.27 billion, has seen its stock surge 81% over the past year, according to InvestingPro data.

The extended agreement includes data rights and BetVision, which encompasses streaming capabilities and exclusive advertising inventory for Genius Sports. The renewal provides Genius Sports with increased visibility into its cost structure for an additional two NFL seasons. With revenue growing at 22.9% and analysts maintaining a strong buy consensus, the company’s expansion strategy appears to be paying off.

The BetVision extension grants Genius Sports exclusive advertising inventory, which follows the company’s recent advertising upfront event and integration with iSpot for measurement capabilities over the past month.

Needham views the data rights renewal as a positive development for the company’s business outlook. The firm notes that the deal likely supports what is already incorporated in Genius Sports’ guidance for FanHub in 2025.

Beyond the near-term implications, Needham believes the NFL partnership extension provides essential building blocks for the long-term bull case for Genius Sports’ FanHub business segment.

In other recent news, Genius Sports Ltd. has reported its first-quarter earnings for 2025, aligning with expectations and reaffirming its forecast for a 21% year-over-year revenue increase and a 46% rise in adjusted EBITDA. The company extended its partnership with the NFL through the 2029-30 season, maintaining exclusive distribution rights for NFL statistics and data. This extension enhances Genius Sports’ advertising capabilities and solidifies its position as a key partner to the NFL. Additionally, Genius Sports announced a continued partnership with the NCAA, securing its role as the exclusive provider of official NCAA data through 2032. Analyst firms like Texas Capital Securities, Goldman Sachs, and B.Riley have maintained Buy ratings on Genius Sports, with price targets set at $12.00 to $14.00. These firms highlighted Genius Sports’ strategic partnerships, data collection capabilities, and potential for revenue growth. Genius Sports also revealed a $100 million share repurchase authorization, indicating confidence in its long-term profitability. The company’s predictable operating model and contractual revenue have been emphasized as key strengths by analysts.

This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.

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