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On Wednesday, Goldman Sachs analyst Eric Sheridan revised the price target for Cricut , Inc. (NASDAQ:CRCT) shares, reducing it to $5.25 from the previous $5.75. Despite the price target adjustment, the firm maintained a Neutral rating on the stock. According to InvestingPro data, the stock has experienced an 8.1% decline over the past week, while maintaining a strong financial health score. Sheridan’s assessment followed Cricut’s fourth-quarter 2024 earnings report, which highlighted several key points from the company’s management.
Cricut’s management has indicated plans to increase marketing investments in the short to medium term to enhance user engagement and expand international brand recognition. The report also presented a varied outlook on the user base, noting a downturn in user engagement but a positive trend in paid subscriber growth. For the first half of 2025, Cricut anticipates continued revenue declines and contracting operating margins as the company plans to invest in research and development, marketing, and intellectual property protection. InvestingPro analysis shows the company maintains healthy financials with a current ratio of 3.16 and minimal debt, suggesting strong capability to fund these investments.
The company has reiterated its commitment to achieving long-term operating margin targets ranging between 15-19%. Goldman Sachs anticipates that moving forward, investors will keep a close watch on Cricut’s operational progress, particularly regarding revenue growth and user engagement trends, as well as the company’s efforts to meet its stated long-term operating margin objectives.
Sheridan’s commentary emphasized the balanced risk/reward perspective at the current stock levels. The adjustments in Goldman Sachs’ forward operating estimates are a direct response to Cricut’s latest earnings report and the revised 12-month price target reflects this updated outlook.
In other recent news, Cricut Inc. reported its fourth-quarter 2024 earnings, which exceeded expectations with an earnings per share (EPS) of $0.06, surpassing the forecast of $0.04. However, the company faced a revenue shortfall, bringing in $209.3 million compared to the anticipated $231.16 million, marking a 9% decline year-over-year. Despite the revenue miss, Cricut’s gross margin improved to 44.9% from 42% a year earlier, and the company ended the quarter with a net income of $11.9 million. International revenue showed a modest increase, contributing to a total of $712.5 million in full-year revenue, a 7% decrease from the previous year. In response to these developments, Citi analysts lowered the stock’s price target to $6.00 from $6.50 while maintaining a Neutral rating, citing the company’s increased investments aimed at boosting sales and product development. Cricut’s management has expressed confidence in a potential rebound in the second half of 2025, driven by strong sell-through rates of new product launches and ongoing retailer discussions. Additionally, the company plans to enhance its intellectual property protection and increase marketing efforts to support future growth.
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