Goldman Sachs reiterates Buy rating on Apple stock ahead of September event

Published 26/08/2025, 20:50
Goldman Sachs reiterates Buy rating on Apple stock ahead of September event

Investing.com - Goldman Sachs has reiterated its Buy rating and $266.00 price target on Apple (NASDAQ:AAPL) ahead of the company’s upcoming product launch event. With analyst targets ranging from $175 to $300 and the stock currently trading at $228.44, InvestingPro data suggests the stock is trading above its Fair Value.

Apple will host its "Awe-Dropping" special event on September 9th, 2025, where the company is expected to unveil new products including the iPhone 17 series and updated Apple Watch portfolio (Series 11, Ultra 3, SE 3).

Goldman Sachs noted that while Apple’s September events historically have minimal impact on same-day stock performance, the firm sees encouraging signs in reported updates to the iPhone 17 lineup, including form factor changes such as an "Air" model and larger base screen size.

The investment bank also highlighted the potential for a price increase to the iPhone 17 Pro and ongoing carrier competition that could drive device-related promotions as positive factors.

Goldman Sachs forecasts iPhone revenue to grow 5% year-over-year in fiscal 2025 before accelerating to 7% year-over-year growth in fiscal 2026.

In other recent news, Apple Inc. is set to unveil its iPhone 17 lineup at a virtual event on September 9. The new lineup is expected to include a significantly thinner version of the flagship device. Additionally, Apple announced a price increase for its streaming service, Apple TV+, raising the monthly subscription by $3 to $12.99 in the United States and select international markets. BofA Securities has reiterated its Buy rating for Apple stock, maintaining a price target of $250. Meanwhile, Meta Platforms Inc. has reportedly hired Frank Chu, an Apple AI executive, for its Superintelligence Labs. This move comes as Meta plans to slow its overall recruitment. These developments come amid a broader market shift, with global funds significantly increasing their investments in the semiconductor sector.

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