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Investing.com - Benchmark maintained its Buy rating and $9.00 price target on Grupo Televisa SA (NYSE:TV), currently trading at $2.79, as the company’s TelevisaUnivision unit engages in a public dispute with YouTube TV over channel placement. The media giant, with a market capitalization of $1.48 billion, has shown strong momentum with a 44.48% price return over the past six months, according to InvestingPro data.
TelevisaUnivision has launched an advertising campaign criticizing Google-owned YouTube’s plan to remove Univision from its core $83 monthly bundle and place it in a $15 Spanish language add-on package. The media company is framing this move as a "Hispanic Tax" rather than a typical carriage fee dispute.
The disagreement differs from standard pricing negotiations as it centers on Univision’s placement within YouTube TV’s package structure. TelevisaUnivision argues Univision is not a niche network, noting it has secured long-term carriage deals with major cable companies and YouTube’s competitors including Hulu with Live TV.
YouTube TV, which has over 9 million subscribers, contends Univision’s viewership doesn’t justify its current pricing arrangement. Moving Univision to an $18 Spanish add-on would be financially advantageous for YouTube and Google, despite Univision showing linear network growth and owning the Vix streaming service.
Benchmark expects the companies to reach an agreement within a reasonable timeframe, though negotiations could extend beyond the September 30 deadline without causing a prolonged blackout like the nine-month Dish-Univision disruption of 2018-2019. Based on InvestingPro’s Fair Value analysis, Grupo Televisa appears slightly undervalued at current levels, with additional insights available in the comprehensive Pro Research Report covering this prominent media industry player.
In other recent news, Grupo Televisa has been the focus of several key analyst updates. JPMorgan has upgraded Grupo Televisa from Neutral to Overweight, highlighting the improved performance of its TelevisaUnivision media asset. This upgrade is attributed to the positive outlook for Televisa’s 45% stake in TelevisaUnivision, which has started generating cash and reducing debt. Meanwhile, Goldman Sachs has downgraded Grupo Televisa from Buy to Neutral, citing the recent rally in the company’s shares and noting that the stock’s gains have been significant despite mostly in-line second-quarter 2025 results. Additionally, Benchmark has raised its price target for Grupo Televisa to $9.00 from $7.00, maintaining a Buy rating. This increase is based on cost improvements in Mexico cable operations and a 4.5% sequential improvement in the peso spot rate. These developments provide investors with a range of perspectives on Grupo Televisa’s financial health and future prospects.
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