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Investing.com - HSBC maintained its Hold rating and $220.00 price target on Apple (NASDAQ:AAPL) stock ahead of the company’s upcoming product launch event. The tech giant, currently trading at $239.69 with a market capitalization of $3.56 trillion, is trading at a premium according to InvestingPro Fair Value calculations.
Apple is expected to unveil its iPhone 17 lineup on September 9, following Alphabet’s Pixel 10 launch on August 20. The new lineup will likely feature four models, including a new slim "Air" version replacing the Plus model from previous generations.
A recent U.S. survey indicated strong consumer interest, with seven out of ten users expressing plans to upgrade to an iPhone 17 model, according to MacRumors on September 1, 2025. Apple is also expected to announce a new Apple Watch (11, Ultra 3), new AirPods, and Airtag at the event, with a possible Vision Pro upgrade.
HSBC analyst Erwan Rambourg noted that while the iPhone 17 lineup doesn’t represent a "clear step change" in Apple’s offering, the firm has higher expectations for the company’s 2026-27 product pipeline, which reportedly includes a foldable phone and smart glasses.
Bloomberg reported on August 24, 2025, that Apple is also developing a special 20th anniversary edition iPhone with curved glass, while a lower-priced iPhone 17e version is expected to launch in 2026.
In other recent news, Apple’s App Store revenue saw an 11.4% increase year-over-year, reaching $6.0 billion in the fiscal fourth quarter of 2025. This growth was accompanied by a 2.2% increase in total downloads across iPhone and iPad devices. In legal developments, Cerence Inc has filed a new patent infringement lawsuit against Apple, alleging unlawful infringement of six patents related to text input and voice command monitoring. On the analyst front, MoffettNathanson upgraded Apple’s stock from Sell to Neutral, citing a reduction in key business risks. Goldman Sachs maintained its Buy rating on Apple, highlighting the continued growth in App Store spending, although noting a slight deceleration in growth. Meanwhile, TD Cowen also reiterated its Buy rating and maintained a $275 price target, viewing recent legal remedies for Google’s search business as beneficial for Apple’s advertising revenue.
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