HubSpot stock price target lowered to $700 by Stifel on mixed AI adoption

Published 14/07/2025, 12:44
HubSpot stock price target lowered to $700 by Stifel on mixed AI adoption

Investing.com - Stifel lowered its price target on HubSpot Inc (NYSE:HUBS) to $700 from $750 while maintaining a Buy rating, following conversations with five Elite partners after HubSpot’s second-quarter results. Currently trading at $524.27, the company commands a market capitalization of $27.65 billion, with analyst targets ranging from $605 to $910. According to InvestingPro analysis, the stock is currently trading near its Fair Value.

Four out of five partners reported their agencies outperformed internal expectations, marking a positive shift compared to more mixed results in the first quarter. All partners noted improving market dynamics, including shorter deal cycles and better overall market sentiment. This optimism aligns with HubSpot’s impressive 19.17% revenue growth and industry-leading gross profit margin of 84.83%.

The potential impact of artificial intelligence on seat counts remains a key concern across Stifel’s coverage universe. However, partners expressed optimism that HubSpot’s Breeze Agents will eventually generate demand that could offset potential license pressure.

Feedback on the company’s AI Agents has been mixed, with only Customer Agent (Service) currently available. Partners cited hesitancy around consumption models and ongoing data harmonization issues that have limited adoption rates so far.

Stifel identified the upcoming INBOUND conference in September as a key opportunity for HubSpot to address these concerns and clarify its AI strategy.

In other recent news, HubSpot Inc. has announced several key developments. The company has launched a deep research connector with ChatGPT, enhancing its CRM capabilities for over 250,000 businesses by integrating advanced AI tools for data analysis and insights. This new feature is designed to streamline workflows across marketing, sales, and customer success teams, offering actionable insights directly within HubSpot’s platform. Additionally, HubSpot shareholders have approved significant changes to the company’s corporate governance, including the declassification of its Board of Directors and the elimination of supermajority voting provisions.

In terms of financial outlook, UBS has maintained its Buy rating with a price target of $820, citing stable demand trends and the potential for high growth in the coming fiscal years. Oppenheimer also reiterated its Outperform rating with a $750 price target, noting improving deal quality and stable demand. Cantor Fitzgerald continues to rate HubSpot as Overweight, maintaining a price target of $775, while planning discussions on current market conditions and the company’s competitive positioning. These developments reflect a period of strategic enhancements and stable market demand for HubSpot.

This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.

Latest comments

Risk Disclosure: Trading in financial instruments and/or cryptocurrencies involves high risks including the risk of losing some, or all, of your investment amount, and may not be suitable for all investors. Prices of cryptocurrencies are extremely volatile and may be affected by external factors such as financial, regulatory or political events. Trading on margin increases the financial risks.
Before deciding to trade in financial instrument or cryptocurrencies you should be fully informed of the risks and costs associated with trading the financial markets, carefully consider your investment objectives, level of experience, and risk appetite, and seek professional advice where needed.
Fusion Media would like to remind you that the data contained in this website is not necessarily real-time nor accurate. The data and prices on the website are not necessarily provided by any market or exchange, but may be provided by market makers, and so prices may not be accurate and may differ from the actual price at any given market, meaning prices are indicative and not appropriate for trading purposes. Fusion Media and any provider of the data contained in this website will not accept liability for any loss or damage as a result of your trading, or your reliance on the information contained within this website.
It is prohibited to use, store, reproduce, display, modify, transmit or distribute the data contained in this website without the explicit prior written permission of Fusion Media and/or the data provider. All intellectual property rights are reserved by the providers and/or the exchange providing the data contained in this website.
Fusion Media may be compensated by the advertisers that appear on the website, based on your interaction with the advertisements or advertisers
© 2007-2025 - Fusion Media Limited. All Rights Reserved.