HubSpot stock price target lowered to $700 by UBS on valuation concerns

Published 07/08/2025, 11:52
HubSpot stock price target lowered to $700 by UBS on valuation concerns

Investing.com - UBS lowered its price target on HubSpot Inc (NYSE:HUBS) to $700 from $820 while maintaining a Buy rating on the stock. According to InvestingPro data, analyst targets for HUBS currently range from $593 to $910, with the stock trading near $493.

The price target reduction comes as HubSpot shares have declined approximately 25% since mid-May amid broader negative sentiment around AI-related software-as-a-service companies and rising company-specific concerns including SEO changes and CRM competition. InvestingPro data shows the stock has fallen more sharply over a longer period, with a 36% decline over the past six months.

Despite the price target cut, UBS noted that HubSpot’s second-quarter key performance indicators were "better than feared," with 9,700 net customer additions and guidance for continued additions at the upper end of the 9,000-10,000 range in the second half of the year.

The firm highlighted a one-point improvement in net revenue retention driven by seat growth tailwinds, along with revenue acceleration to approximately 18% constant currency and duration-adjusted billings growth to about 19% constant currency, suggesting growth stability rather than further deceleration.

UBS maintained that HubSpot has "one of the better set-ups in SMID apps/SaaS" with improving key performance indicators and conservative estimates for the second half of 2025 and fiscal year 2026, valuing the company at 7x enterprise value to sales and 33x enterprise value to free cash flow on calendar year 2027 estimates. Based on current InvestingPro Fair Value analysis, HUBS appears to be trading near its fair value, with analysts expecting the company to turn profitable this year.

In other recent news, HubSpot Inc. reported strong financial results for the second quarter of 2025, exceeding both earnings and revenue expectations. The company achieved an earnings per share (EPS) of $2.23, surpassing the forecasted $2.12, and reported revenue of $760.9 million, which was higher than the anticipated $739.35 million. The revenue represented a 19% year-over-year growth, with an operating income of $129 million and a 17% margin, outperforming forecasts by $5 million. Wolfe Research maintained its Outperform rating for HubSpot, setting a price target of $655.00, highlighting the company’s ability to address concerns about AI’s impact on search engine optimization.

Additionally, Piper Sandler upgraded HubSpot’s stock from Neutral to Overweight, raising the price target to $675.00 from $645.00. This upgrade was based on signs of growth recovery following a challenging period for the company. HubSpot’s second-quarter performance included a $22 million revenue beat, which contributed to a more positive outlook among analysts. These developments indicate a strong financial position for HubSpot amid recent market challenges.

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