HubSpot stock rating reiterated at Outperform by BMO Capital

Investing.com - BMO Capital has reiterated an Outperform rating on HubSpot Inc (NYSE:HUBS) with a price target of $600.00. According to InvestingPro data, the stock currently trades at $464.31, with 20 analysts recently revising their earnings estimates upward for the upcoming period.

The research firm addressed investor concerns about artificial intelligence’s impact on the front office software industry in its analysis following the Inbound 2025 event.

BMO Capital believes that despite the growing presence of AI agents, HubSpot’s competitive advantages in customer data, context, business logic, ease of use, and effectiveness will remain important factors in the market.

The firm noted it currently maintains Outperform ratings across several front office companies, including Salesforce (NYSE:CRM) at $256.45, HubSpot, and Adobe (NASDAQ:ADBE) at $348.50.

BMO Capital indicated this weighting might be "inappropriate given changing market dynamics" and specifically mentioned that Adobe "seems to face the most incremental competitive pressure" among its front office universe of covered companies.

In other recent news, HubSpot Inc has been the subject of multiple analyst ratings and updates. Canaccord Genuity reiterated its Buy rating on HubSpot, setting a price target of $700, though it noted that the company’s long-term margin target of 25% may not be compelling for all investors. Truist Securities also maintained a Buy rating with a $675 price target following HubSpot’s 2025 Analyst Day in San Francisco, where the company introduced its new Loop playbook for the AI era. RBC Capital expressed increased confidence in HubSpot’s growth potential, reiterating an Outperform rating and an $800 price target, citing the company’s hybrid monetization strategy and AI adoption.

Piper Sandler maintained an Overweight rating with a $675 price target, highlighting HubSpot’s new growth vectors, including Smart CRM personas and AI consumption credits. KeyBanc also reiterated an Overweight rating, with a $775 price target, emphasizing HubSpot’s evolving AI monetization strategy. The firm noted that HubSpot is now charging for AI usage beyond an initial credit allocation, marking a shift in its monetization approach. These developments reflect a broad consensus among analysts about HubSpot’s strategic direction and potential for sustainable growth.

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