Jefferies lifts Baozun stock price target to $4.50, keeps Buy rating

Published 18/02/2025, 11:54
Jefferies lifts Baozun stock price target to $4.50, keeps Buy rating

On Tuesday, Jefferies analyst Thomas Chong increased the price target on Baozun shares (NASDAQ:BZUN) to $4.50, up from the previous target of $4.00, while reiterating a Buy rating for the company. The stock, currently trading at $3.75, has shown impressive momentum with a 63% gain over the past six months. According to InvestingPro data, the company's shares are currently trading near their Fair Value.

In his analysis, Chong highlighted that the fourth-quarter revenue estimate remains unchanged due to early positive effects from the Chinese New Year and better-than-expected growth in Brand Business Management (BBM). However, he noted an adjustment for the slower growth observed in product sales. The analyst anticipates a slight improvement in non-GAAP operating profit compared to prior estimates. InvestingPro subscribers can access 15+ additional insights about Baozun's financial health and valuation metrics, including its attractive Price/Book ratio of 0.4x.

Chong also revised the GAAP earnings projections to account for minority interests. According to his commentary, Baozun is expected to continue its pursuit of high-quality growth strategies that empower brand partners throughout their processes, with strong support from the company's technological capabilities. The firm's commitment to maintaining a Buy rating underscores its positive outlook on Baozun's strategic direction.

Baozun, which provides e-commerce solutions and services to brand partners, is anticipated to leverage its technology in enhancing the overall brand experience and driving growth. The analyst's maintained Buy rating suggests confidence in the company's ability to execute its business model and deliver on its growth strategies effectively.

In other recent news, Baozun Inc ., a prominent e-commerce service partner in China, reported a 13% increase in total revenue to RMB2.1 billion in Q3 2024. The company's E-Commerce and Brand Management segments both saw growth, with respective revenue increases of 14% and 10%. Furthermore, the firm noted a 12.5% improvement in adjusted net loss.

These developments reflect a strong quarter for Baozun, with particular highlights being triple-digit growth in its Douyin business and a successful Double 11 shopping festival. The company also showed a strategic focus on leveraging AI and digital marketing for efficiency and expanding on multiple e-commerce platforms.

Looking ahead, Baozun's management remains cautiously optimistic about 2025, anticipating potential economic improvements and a continued focus on operational optimization. Despite these positive growth indicators, it's important to note that the company still operates at a net loss. However, the steady sales momentum and sequential improvements from July through September, as noted by Ken Huang, suggest a positive trajectory.

This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.

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