Baozun Inc (BZUN)

Currency in USD
3.390
+0.200(+6.27%)
Closed·
3.400+0.010(+0.29%)
·
BZUN Scorecard
Full Analysis
Holds more cash than debt on its balance sheet
Unusual trading volume
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Fair Value
Day's Range
3.0903.390
52 wk Range
2.1204.375
Key Statistics
Prev. Close
3.19
Open
3.15
Day's Range
3.09-3.39
52 wk Range
2.12-4.375
Volume
684.15K
Average Volume (3m)
276.62K
1-Year Change
48.03%
Book Value / Share
9.02
Fair Value
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Fair Value Upside
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BZUN Scorecardpro icon
Company’s Health
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Fair Value
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Fair Price
Upside
Price Target
4.305
Upside
+26.99%
Members' Sentiments
Bearish
Bullish
ProTips
Trading at a low Price / Book multiple

Baozun Inc News & Analysis

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Technical Analysis

Summary
Strong Sell
Sell
Neutral
Buy
Strong Buy
Strong Buy
Technical Indicators
Strong Buy
Moving Averages
Strong Buy

Baozun Inc Company Profile

Baozun Inc., through its subsidiaries, engages in the provision of end-to-end e-commerce solutions in the People's Republic of China. It operates in two segments, E-Commerce and Brand Management. The company offers end-to-end e-commerce solutions, including sales of apparel, and home and electronic products; online store design and setup; visual merchandising and marketing; online store operations; customer services; warehousing; and order fulfillment services. It also provides brand management services, such as strategy and tactic positioning; branding and marketing; retail and e-commerce operations; supply chain and logistics; and technology empowerment services. The company serves brand partners in various categories, including apparel and accessories; appliances; electronics; home and furnishings; food and health products; beauty and cosmetics; fast moving consumer goods; mother and baby products; and automobiles. The company was formerly known as Baozun Cayman Inc. and changed its name to Baozun Inc. in March 2015. Baozun Inc. was founded in 2007 and is headquartered in Shanghai, the People’s Republic of China.

Employees
6887

Baozun Inc Earnings Call Summary for Q2/2025

  • Baozun's Q2 2025 EPS of -0.31 missed expectations, causing a 5.98% stock decline to 2.82 in pre-market trading
  • Revenue grew 6.8% year-over-year to 2.6 billion RMB, driven by e-commerce and brand management growth
  • Company targets 40 new store openings by end of 2025, focusing on operational efficiency and technology integration
  • CEO emphasized business model resilience; CSO aims to elevate role from distribution to comprehensive trade partner
  • Attractive Price/Book ratio of 0.31 suggests potential value opportunity despite recent challenges
Last Updated: 28/08/2025, 13:48
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Compare BZUN to Peers and Sector

Metrics to compare
BZUN
Peers
Sector
Relationship
P/E Ratio
−7.7x−3.9x11.2x
PEG Ratio
−0.25−0.190.02
Price/Book
0.4x0.9x1.4x
Price / LTM Sales
0.1x1.1x1.0x
Upside (Analyst Target)
32.7%43.2%16.6%
Fair Value Upside
Unlock33.2%8.2%Unlock

Analyst Ratings

6 Buy
2 Hold
0 Sell
Ratings:
8 analysts
Overall Consensus
Strong Buy

Analysts 12-Month Price Target:

Average 4.305
(+26.99% Upside)

Earnings

Latest Release
Aug 28, 2025
EPS / Forecast
-0.31 / 1.34
Revenue / Forecast
2.55B / --
EPS Revisions
Last 90 days

BZUN Income Statement

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FAQ

What Stock Exchange Does Baozun Inc Trade On?

Baozun Inc is listed and trades on the Nasdaq Stock Exchange stock exchange.

What Is the Stock Symbol for Baozun Inc?

The stock symbol for Baozun Inc is "BZUN."

What Is the Baozun Inc Market Cap?

As of today, Baozun Inc market cap is 198.96M.

What Is Baozun Inc's Earnings Per Share (TTM)?

The Baozun Inc EPS (TTM) is -3.16.

When Is the Next Baozun Inc Earnings Date?

Baozun Inc will release its next earnings report on 27 Aug 2025.

From a Technical Analysis Perspective, Is BZUN a Buy or Sell?

Based on moving averages and other technical indicators, the daily buy/sell signal is Strong Buy.

How Many Times Has Baozun Inc Stock Split?

Baozun Inc has split 0 times.

How Many Employees Does Baozun Inc Have?

Baozun Inc has 6887 employees.

What is the current trading status of Baozun Inc (BZUN)?

As of 31 Aug 2025, Baozun Inc (BZUN) is trading at a price of 3.390, with a previous close of 3.19. The stock has fluctuated within a day range of 3.090 to 3.390, while its 52-week range spans from 2.120 to 4.375.
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