JMP maintains Alphabet Market Perform amid AI competition

Published 06/05/2025, 10:32
JMP maintains Alphabet Market Perform amid AI competition

On Tuesday, JMP Securities analyst Andrew Boone reaffirmed a Market Perform rating for Alphabet stock (NASDAQ:GOOGL), following Google’s presentation at the IAB NewFronts in New York City. The tech giant, now commanding a $2 trillion market cap with "GREAT" financial health according to InvestingPro, showcased its scale and artificial intelligence prowess, particularly through DV360, Google’s demand-side platform (DSP) for programmatic ad buying.

Despite DV360’s non-material impact on Google’s overall financial results, which include impressive revenue growth of 13% year-over-year and robust profit margins of nearly 59%, Boone emphasized its significance within the programmatic advertising ecosystem. He noted that DV360 is the largest DSP but has lost market share in recent years due to product stagnation, advertisers’ reluctance to use Google’s platforms, and concerns about the platform’s independence.

Boone acknowledged Google’s efforts to leverage its integration with YouTube and data analytics to enhance DV360’s performance and attract more users. However, he maintained the Market Perform rating, citing potential risks to Google’s core search business. Increased competition from emerging AI technologies and the possibility of U.S. search distribution being affected by antitrust penalties were highlighted as factors contributing to a balanced risk/reward scenario for Alphabet shares. Trading at a P/E ratio of 18.4x and showing strong cash flow metrics, InvestingPro analysis indicates the stock is currently slightly undervalued. For deeper insights into Alphabet’s valuation and 12+ additional ProTips, explore the comprehensive Pro Research Report available on InvestingPro.

In other recent news, Alphabet reported first-quarter results that exceeded expectations, driven by the success of its search advertising business. Analysts have highlighted the promising performance of Alphabet’s AI products, with Citigroup (NYSE:C) noting the positive impact on other tech giants like Meta (NASDAQ:META) and Amazon (NASDAQ:AMZN). Meanwhile, Waymo, a subsidiary of Alphabet, announced plans to expand its fleet by adding 2,000 new robotaxis by 2026. The company is investing in a new autonomous vehicle factory in Metro Phoenix in partnership with Magna, which will produce thousands of Jaguar I-PACEs equipped with Waymo’s technology. The facility has already created hundreds of jobs in Mesa, Arizona, and represents a multi-million dollar investment. In another development, Google has informed remote employees that their roles may be at risk if they do not adhere to a new hybrid work schedule requiring in-office presence at least three days a week. Additionally, Alphabet’s Google reportedly considered exclusive deals with Android manufacturers to secure its search app, AI app, and Chrome browser as defaults, which was discussed during an ongoing antitrust trial. The U.S. Department of Justice is seeking measures to address what it describes as Google’s monopoly over online search and advertising.

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