JMP reiterates Market Perform rating on Taboola stock ahead of Q2 results

Published 21/07/2025, 10:12
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Investing.com - JMP Securities has reiterated its Market Perform rating on Taboola (NASDAQ:TBLA) ahead of the company’s second-quarter 2025 earnings report, scheduled for August 6. The company, currently valued at $1.15 billion, has shown strong momentum with a 5.7% return over the past year.

The firm expects Taboola to report results and guidance in line with expectations, with investor focus primarily on the progress of Realize, Taboola’s new advertising platform. InvestingPro data shows that multiple analysts have recently revised their earnings expectations upward for the upcoming period, suggesting growing confidence in the company’s outlook.

JMP believes Realize is helping Taboola reach a broader advertiser base by expanding performance campaigns into display ads beyond just native advertising formats.

The firm notes that display budgets and new ad tools designed to shift social spending to Taboola will likely drive demand, though Taboola remains primarily focused on mid-funnel marketing activities.

Despite expressing cautious optimism about Taboola’s conservative 2025 guidance, JMP has lowered its 2026 projections while maintaining its Market Perform rating as it awaits further confirmation of Realize’s progress and a clearer understanding of its financial impact. According to InvestingPro’s Fair Value analysis, the stock currently appears undervalued, with additional insights available in the comprehensive Pro Research Report.

In other recent news, Taboola has reported better-than-expected earnings for the first quarter of 2025. The company’s revenue reached $427 million, surpassing forecasts, while the earnings per share (EPS) showed a smaller-than-anticipated loss of $0.03 compared to the projected loss of $0.05. This performance is attributed to strategic innovations and operational improvements, which have positioned the company for anticipated stronger revenue growth in the latter half of the year. In addition to these financial results, Taboola has launched the Realize platform, which introduces new ad formats and AI integration, aiming to enhance advertiser engagement.

Furthermore, B.Riley analyst Zach Cummins (NYSE:CMI) recently upgraded Taboola’s stock rating from Neutral to Buy, setting a price target of $4.00. Cummins pointed out the company’s attractive valuation and solid financial outlook, despite broader macroeconomic uncertainties. The analyst highlighted Taboola’s strong adjusted EBITDA margins and robust free cash flow conversion as supportive factors for the company’s aggressive share repurchase activities. Taboola anticipates that the Realize platform will contribute to its growth trajectory, potentially impacting its profit and loss statement by 2026.

These developments underscore Taboola’s strategic focus on performance-driven advertising and its commitment to expanding its market presence. The company’s financial guidance for the full year 2025 remains between $1.84 billion and $1.89 billion in revenue, with adjusted EBITDA expected to range from $201 million to $209 million. Analysts and investors are closely monitoring these updates as Taboola continues to navigate the advertising market’s challenges and opportunities.

This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.

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