JPMorgan maintains Apple stock Overweight rating, $240 target

Published 24/05/2025, 11:16
© Reuters

On Monday, JPMorgan analyst Samik Chatterjee reaffirmed the Overweight rating and $240.00 price target for Apple stock, trading on (NASDAQ:AAPL). The stock, which has declined 7.57% over the past week and trades at $195.27, faces headwinds as Chatterjee’s stance remains firm despite the U.S. administration’s indication of potential tariffs on iPhones manufactured internationally. The proposed tariffs, which could be at least 25%, were announced by the President earlier today and would apply to all smartphones sold in the U.S., not just iPhones. According to InvestingPro data, Apple currently trades at a premium valuation with a P/E ratio of 30.4x.

Chatterjee outlined several reasons why Apple is positioned to navigate these potential tariffs effectively. Firstly, he suggests that tariffs would likely be applied to all smartphones, not singling out iPhones, which means Apple’s competitors would face similar cost increases. Apple’s strong pricing power with both consumers and suppliers could give it an advantage over its peers, supported by its impressive $400.37 billion in revenue and healthy 46.63% gross profit margin over the last twelve months.

Secondly, the analyst believes that Apple could successfully pass on a 25% tariff cost to consumers. This would translate to a global price increase of about 5%, or roughly $50 per iPhone, a figure that falls within the range of price increases Apple has historically implemented. Recent reports have indicated that Apple has considered price hikes for the upcoming iPhone 17, suggesting the company is prepared to adjust pricing as needed.

Lastly, Chatterjee points out the practical challenges of moving manufacturing and assembly to the U.S. He notes that while Apple has expanded its manufacturing capabilities in countries like India, shifting assembly to the U.S. would significantly increase the bill of materials (BOM) by at least 30%. This increase does not account for the complexities involved in setting up large-scale manufacturing facilities in the U.S. and ensuring access to a sufficiently large workforce. Given the frequent changes in tariff policies, companies are hesitant to commit to long-term decisions regarding major shifts to high-cost locations without assurances of policy stability.

The analyst’s assessment underscores Apple’s ability to manage potential cost headwinds and price increases. With an InvestingPro Financial Health Score of "GOOD" and analyst targets ranging from $170 to $300, Apple demonstrates resilience amid market challenges. Discover more insights about Apple and 1,400+ other stocks through comprehensive Pro Research Reports, available exclusively on InvestingPro. Chatterjee’s comments come in the wake of the U.S. administration’s ongoing discussions around trade policies and their impact on the tech industry.

In other recent news, Apple Inc. has been actively engaging with Texas lawmakers over a new online child safety law. CEO Tim Cook personally reached out to Texas Governor Greg Abbott, urging changes to the legislation, which mandates age verification for device users. Meanwhile, Goldman Sachs has reaffirmed its Buy rating on Apple, maintaining a price target of $253. This follows the return of Fortnite to Apple’s App Store, a move that could impact Apple’s revenue due to changes in payment options.

Additionally, President Trump announced a 25% tariff on Samsung (KS:005930) and other smartphone manufacturers, aligning it with a similar tariff on Apple. This tariff is set to take effect at the end of June and applies to companies manufacturing outside the U.S. Furthermore, Kraken, a cryptocurrency exchange, is launching tokenized equities for non-U.S. customers, including shares of Apple. This initiative allows international investors to trade U.S. stocks as digital tokens, bridging traditional stock trading with cryptocurrencies.

Kraken’s new service highlights the ongoing integration of digital currencies with mainstream financial markets. These developments reflect the dynamic landscape surrounding Apple and its ongoing interactions with both regulatory and market forces.

This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.

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