JPMorgan raises Booking Holdings stock price target to $6,000

Published 04/06/2025, 11:30
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On Wednesday, JPMorgan analysts increased the price target for Booking Holdings (NASDAQ:BKNG) stock to $6,000 from $5,360, maintaining an Overweight rating. The analysts highlighted the company’s strong position in the online travel sector and its potential for global market share growth. According to InvestingPro data, 11 analysts have recently revised their earnings estimates upward for the upcoming period, suggesting growing confidence in the company’s prospects.

Booking Holdings, listed on NASDAQ as BKNG, is recognized for its broad travel offerings, which include flights, payment options, hotels, and alternative accommodations. With a market capitalization of $178 billion and impressive gross profit margins of 86.6%, the company’s diversified investments are expected to drive further growth. For deeper insights into BKNG’s financial health and growth potential, investors can access comprehensive analysis through InvestingPro’s detailed research reports.

Despite potential challenges from inflation and macroeconomic factors, JPMorgan analysts have not observed significant strain on travel demand. They believe that recovery trends in parts of the travel industry continue to support growth, reflected in the company’s robust revenue of $24.1 billion and EBITDA of $8.5 billion over the last twelve months.

The analysts expressed confidence in Booking Holdings’ management team and their ability to execute strategies effectively. They also emphasized the company’s capability to grow EBITDA and free cash flow, which supports returning capital to shareholders.

JPMorgan’s positive outlook on Booking Holdings reflects a belief in the company’s strategic positioning and disciplined investment approach within the travel industry. InvestingPro analysis indicates the stock is trading above its Fair Value, with a perfect Piotroski Score of 9, demonstrating exceptional financial strength.

In other recent news, Booking Holdings has seen a series of positive developments. The company reported first-quarter results that exceeded Wall Street’s expectations for gross bookings and EBITDA, surpassing estimates by 1% and 27%, respectively. This prompted Cantor Fitzgerald to raise its price target to $4,440, maintaining a Neutral rating. Meanwhile, JPMorgan increased its target to $5,360, noting favorable second-quarter guidance and a revised 2025 outlook that surpassed expectations. UBS also raised its price target to $5,750, citing Booking’s diversified global presence and strategic expansion beyond its core lodging business.

Additionally, Tigress Financial Partners lifted their price target to $6,100, maintaining a Strong Buy rating, and highlighted the company’s advancements in artificial intelligence as enhancing sales growth and operating efficiency. Benchmark increased its target to $6,000, following what it described as a "solid" earnings report with better-than-expected profitability. Across the board, analysts have noted Booking Holdings’ robust financial position, strategic use of AI, and diversified business model as factors contributing to its resilience amid economic uncertainties.

The company’s strategic focus on AI and operational efficiencies is anticipated to support continued market share gains and provide a buffer against potential slowdowns in the travel sector. Despite potential macroeconomic uncertainties, Booking Holdings’ broad international reach and increasing travel demand are expected to support its growth. Overall, these recent developments reflect a strong analyst confidence in Booking Holdings’ ability to navigate the current market environment.

This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.

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