JPMorgan raises United Parks price target to $63, keeps Neutral rating

Published 26/02/2025, 20:42
JPMorgan raises United Parks price target to $63, keeps Neutral rating

On Wednesday, JPMorgan analyst Matthew Boss increased the price target for United Parks & Resorts (NYSE:PRKS) to $63 from the previous $59, while reiterating a Neutral stance on the stock. The adjustment follows United Parks’ demonstrated proficiency in revenue generation and cost management, which may see further gains as international tourism continues to recover.

The company has recently experienced robust per capita spending on admissions, food, and merchandise sales, generating $1.73 billion in revenue over the last twelve months, although weather disruptions have led to lower attendance figures compared to those in 2019. Boss notes that despite the current successes, the theme park sector may find it difficult to reach peak attendance levels soon due to broader economic uncertainties and the competitive strength of other leisure activities. InvestingPro subscribers can access 7 additional key insights about PRKS’s market position and growth potential.

Boss elaborated on the challenges faced by the theme park industry, suggesting that theme parks are losing market share to other leisure options. This trend is indicated by comparative measures such as participation levels and Net Promoter Scores (NPS), which both fall behind those of other leisure industries. Additionally, consumer spending on theme parks has largely returned to pre-pandemic levels, indicating a normalization of the market. Despite these challenges, PRKS maintains a "GOOD" overall Financial Health Score according to InvestingPro analysis, with management actively buying back shares to enhance shareholder value.

United Parks & Resorts’ focus on strategic revenue and cost initiatives has been a driving factor in its recent performance. However, the company must navigate the complexities of a shifting leisure landscape and the potential impacts of macroeconomic factors that influence consumer behavior and spending patterns.

In summary, while JPMorgan acknowledges United Parks & Resorts’ strong operational execution, the firm also cautions about the theme park industry’s near-term prospects amidst competition and economic headwinds. The updated price target reflects both the company’s current achievements and the anticipated challenges it may face.

In other recent news, United Parks & Resorts Inc. announced its fourth-quarter 2024 earnings, revealing a mixed financial performance. The company reported earnings per share (EPS) of $0.50, missing the forecasted $0.61, while revenue exceeded expectations at $384.4 million compared to the anticipated $379.6 million. Despite the EPS shortfall, the company remains optimistic, projecting record EBITDA for 2025, assuming normal weather conditions. United Parks & Resorts plans to invest $225 million in capital expenditures, with a focus on core projects and expansion. The company also highlighted cost efficiency initiatives expected to save $50 million in 2025. Meanwhile, international visitation remains below pre-pandemic levels, posing a challenge to revenue growth. Analysts from Stifel and Citigroup (NYSE:C) inquired about the potential impact of new competition from Universal’s Epic Universe, to which executives expressed confidence in their differentiated offerings and local market strength. The company also repurchased 9.4 million shares for $482.9 million, reflecting its belief in the undervaluation of its stock.

This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.

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