Keefe analysts maintain Block stock Outperform amid layoffs

Published 26/03/2025, 14:44
Keefe analysts maintain Block stock Outperform amid layoffs

On Wednesday, Keefe, Bruyette & Woods maintained their Outperform rating and $80.00 price target for Block Inc. (NYSE: XYZ) stock. The affirmation comes on the same day Block announced significant workforce reductions, cutting approximately 8% of its global employees, totaling 931 individuals. The company cited performance issues as the reason for half of the layoffs, while strategic changes within Block accounted for another 40%.

The layoffs have raised questions regarding the company’s earlier projections and whether these job cuts were included in the initial outlook for the year, or if they represent additional cost-saving measures. Keefe, Bruyette & Woods analyst Vasundhara Govil noted the lack of clarity on this matter but suggested that the reductions could provide Block with increased investment flexibility. The firm believes this could be particularly beneficial for sales and marketing efforts, which are crucial for customer acquisition and boosting gross profits in both segments of Block’s operations.

Despite the workforce reduction, Keefe, Bruyette & Woods’ stance on Block’s stock remains unchanged. The analyst elaborated that the company’s focus on sales and marketing is a key area of interest for this year, with the potential to enhance customer acquisition and accelerate gross profit growth. The investment in these areas is seen as a strategic move to strengthen Block’s market position.

Block’s decision to streamline its workforce comes at a time when many tech companies are reassessing their operational strategies and expenses. The move reflects a broader trend in the industry where businesses are looking to optimize their resources and focus on core growth drivers.

As Block navigates through these organizational changes, the market will continue to monitor the company’s performance, particularly in relation to its sales and marketing initiatives and their impact on financial outcomes. Keefe, Bruyette & Woods’ reiteration of the Outperform rating suggests confidence in Block’s ability to manage these challenges and capitalize on potential opportunities for improvement.

In other recent news, Block Inc. reported significant developments that are drawing attention from investors. KeyBanc Capital Markets revised its price target for Block Inc., lowering it from $115 to $85 while maintaining an Overweight rating. This adjustment is attributed to a softer revenue outlook for small and medium-sized businesses and a contraction in peer group multiples. In another analyst update, Citi adjusted its price target for Block Inc. to $90 from $108, maintaining a Buy rating and highlighting ongoing investments in product development and marketing as potential growth drivers.

Meanwhile, Block Inc. launched Cash App Afterpay, merging the popular Cash App and Afterpay services to expand payment options for users. This initiative aims to leverage Cash App’s extensive user base with Afterpay’s Buy Now, Pay Later services, enhancing customer access to flexible payment solutions. Additionally, Block’s subsidiary, Square Financial Services, received FDIC approval to offer consumer loans via Cash App Borrow, marking a strategic expansion into consumer lending.

BTIG maintained a Sell rating on Block Inc. with a $110 price target, despite the FDIC approval for Cash App Borrow. The firm acknowledged the potential benefits of this new offering but remained cautious about the stock’s valuation. These recent developments indicate a dynamic period for Block Inc., with strategic moves aimed at expanding services and addressing market challenges.

This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.

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