KeyBanc maintains Roku stock rating at Overweight with $116 price target

Published 28/10/2025, 13:28
KeyBanc maintains Roku stock rating at Overweight with $116 price target

Investing.com - KeyBanc Capital Markets has reiterated its Overweight rating on Roku Inc. (NASDAQ:ROKU) with a price target of $116.00, according to a research note published Tuesday. The stock, currently trading at $98.81, has shown strong momentum with a 38% return over the past six months. According to InvestingPro data, Roku’s stock is currently trading near its Fair Value.

The firm expects Roku’s third-quarter results to exceed Wall Street’s expectations for Platform revenue and EBITDA, with guidance likely meeting or exceeding consensus estimates.

KeyBanc highlighted two key growth drivers for Roku: the ongoing ramp-up of Amazon’s demand-side platform (DSP) integration and new monetization opportunities from services like Frndly and Howdy.

The investment bank noted that Roku’s continued expense discipline positions the company for "more meaningful EBITDA and FCF generation" in 2026 and 2027.

KeyBanc’s $116 price target is based on a 20x enterprise value to EBITDA multiple using the firm’s 2027 estimates.

In other recent news, several analyst firms have reiterated their ratings on Roku Inc., highlighting the company’s growth potential and market leadership. Benchmark maintained its Buy rating with a $130.00 price target, identifying Roku as one of its "2025 top ideas" ahead of the company’s third-quarter earnings report. Citizens reaffirmed its Market Outperform rating, setting a $145.00 price target and emphasizing Roku’s expanding international presence, particularly in Mexico, Canada, and Brazil. The firm also noted Roku’s dominant position in the U.S. television operating system market, reaching over 50% of broadband households. Needham also reiterated its Buy rating and a $110.00 price target, naming Roku as its top pick for 2025. In product news, Roku announced the launch of Philips Roku TVs featuring Ambilight technology in the United States, marking a first for this ambient lighting system with Roku TV OS. The new televisions aim to enhance the viewing experience by projecting colors onto surrounding walls in real-time. These developments reflect Roku’s ongoing efforts to solidify its market presence and technological innovation.

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