Melius raises Kroger stock rating to Hold, target to $70

Published 20/05/2025, 12:42
Melius raises Kroger stock rating to Hold, target to $70

On Tuesday, Melius Research adjusted their stance on Kroger Co (NYSE:KR) stock, upgrading it from Sell to Hold and increasing the price target to $70 from $58. The revised outlook aligns with InvestingPro data showing Kroger’s strong financial health and consistent performance, with the company generating $1.8 billion in free cash flow over the last twelve months. The upgrade reflects Kroger’s gains from recent pharmacy closures, minimal tariff exposure, and robust loyalty program supporting ongoing investments and share repurchases. InvestingPro analysis indicates the stock is currently trading slightly below its Fair Value, with analysts setting targets ranging from $57 to $82.

Kroger’s strategic position has been under scrutiny following the Federal Trade Commission’s (FTC) decision to block its merger with Albertsons (NYSE:ACI) in December 2024. Since then, the company has been navigating the retail landscape as a standalone entity, maintaining its position as a prominent player in the Consumer Staples Distribution & Retail industry with annual revenues of $147.1 billion. This year, Kroger announced an upcoming analyst day and the departure of CEO Rodney McMullen in March, with Ronald Sargent taking over as interim CEO. The company is now focused on maintaining operational efficiency while awaiting the appointment of a permanent CEO who will address key strategic issues. InvestingPro subscribers can access detailed analysis of Kroger’s financial health metrics and comprehensive Pro Research Reports, which provide valuable insights during this transition period.

The new CEO will inherit the challenge of refining Kroger’s digital and delivery strategies, particularly in response to Walmart (NYSE:WMT)’s recent announcement of global e-commerce profitability. Additionally, the leadership will need to address market share retention, balancing growth with profitability, and setting a clear long-term direction after the failed merger.

The pharmacy sector has seen significant changes, with around 2,200 pharmacies expected to close, including 1,200 Walgreens and 1,000 Rite Aids. This consolidation has provided an opportunity for grocers like Kroger to capture the pharmacy customer base, which is known for its loyalty and frequent store visits. Retailers are recognizing the value of these customers and are investing more in their pharmacy operations, including home delivery services.

Private equity firm Sycamore is also showing interest in the pharmacy space, with a bid to acquire Walgreens in a deal valued at over $20 billion. This move signals the ongoing transformations within the pharmacy retail sector and the potential for grocers to further integrate these services into their offerings. With a market capitalization of $45.9 billion and a PEG ratio of 0.72, Kroger appears well-positioned to capitalize on these industry changes. For deeper insights into Kroger’s valuation metrics and growth potential, visit InvestingPro, where you’ll find exclusive ProTips and comprehensive financial analysis.

In other recent news, Kroger has announced plans to hire 15,000 new associates across various departments, including retail and supply chain. This recruitment effort is part of Kroger’s strategy to enhance customer service and experience, offering competitive pay and benefits. Meanwhile, BMO Capital Markets reaffirmed its Market Perform rating for Kroger with a price target of $70, following discussions with Kroger’s executives about opportunities for cost reductions and e-commerce enhancements. In a separate development, Guggenheim raised its price target for Kroger to $73, noting the company’s strong merchandise gross margin and potential from the ESI network re-entry.

Conversely, Melius downgraded Kroger’s stock to Sell, setting a $58 price target, citing competitive pressures from Walmart’s improved offerings and digital capabilities. Additionally, Kroger has made significant executive changes, appointing Joe Kelley as the new Senior Vice President of Retail Divisions and Kendra Doyel as President of the Food 4 Less division. These leadership shifts underscore Kroger’s focus on operational excellence and leadership development. Despite the challenges, Kroger remains committed to its growth and strategic initiatives in the dynamic grocery market.

This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.

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