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Mixed personal care spending impacts Q4 projections

EditorAhmed Abdulazez Abdulkadir
Published 16/12/2024, 15:14
CHD
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On Monday, Piper Sandler released an assessment of the personal care sector, noting mixed spending trends for the 4 weeks ended December 1. The analysis indicated that while there were slight sequential improvements for some companies, overall Q4 levels showed a decline.

Despite this, Piper Sandler maintained its Overweight (OW) ratings for Church & Dwight (NYSE:CHD), Colgate-Palmolive (NYSE:NYSE:CL), Kimberly-Clark (NYSE:NYSE:KMB), and Perrigo (NYSE:PRGO), and Neutral ratings for KVUE and Procter & Gamble (NYSE:PG).

Church & Dwight saw a 1.9% year-over-year increase in sales for its top six brands during the 4-week period and a 3.0% year-over-year increase for Q4 to date. This is in line with Piper Sandler's projections of a 1.6% organic growth for the Consumer Domestic segment in Q4. The firm remains comfortable with its forecast, bolstered by a 3.1% volume growth in the past four weeks.

Colgate-Palmolive, on the other hand, experienced a 4.7% year-over-year sales decline in the recent four weeks and a 2.8% decline for Q4 to date, which is slightly worse than the projected 1.3% drop. Despite the negative trend, the analyst points out that the quarter is not yet over, and other segments not included in the data could still offset the decline.

For Kimberly-Clark, the top seven brands' sales dropped by 2.7% year-over-year in the last four weeks, while Q4 to date sales increased by 2.1%. The volume decrease of 4.4% year-over-year during the same period was anticipated due to challenges highlighted in the Q3 earnings call. The firm's projections remain conservative.

KVUE's Skin Health & Beauty distribution points decreased by 9.1% year-over-year, with sales and units for the top nine brands declining by 6.0% year-over-year in the recent four weeks. This trend puts Q4 to date sales at a 4.0% year-over-year decrease. Despite these figures, improvements in margins could help protect earnings.

Procter & Gamble posted a 0.8% year-over-year sales increase for the four weeks ended December 1 and a 4.8% increase for Q4 to date, which is above the estimated 2.8% organic sales growth. Unit growth was down 1.5% year-over-year in the last four weeks but up 1.3% for Q4 to date. The firm remains cautious due to potential disruptions highlighted by management.

Lastly, Perrigo's Private Label sales in OTC categories declined by 2.9% year-over-year for Q4 to date, outperforming the branded category's 5.0% decline. However, infant formula sales saw a significant decrease of 33.8% year-over-year. The firm is also monitoring the rise of competitor Kendamil as a potential challenge to Perrigo's market share.

For deeper insights into Church & Dwight and other consumer staples companies, InvestingPro subscribers can access comprehensive research reports, including 10+ additional ProTips and detailed financial metrics that help identify investment opportunities in this sector.

In other recent news, Church & Dwight Co. Inc. has been making headlines with its financial performance. The company reported a 3.8% increase in sales for the third quarter, beating the expected growth of 2.5%. Additionally, the adjusted earnings per share (EPS) for the quarter stood at $0.79, exceeding the forecast of $0.67. Despite a $357 million asset write-down in the gummy vitamins segment, Church & Dwight saw growth in international sales and specialty products.

In light of these results, TD Cowen has increased the company's stock price target from $114.00 to $117.00, while maintaining a Buy rating. The firm's analysis highlighted Church & Dwight's market share gains and suggested the potential for better-than-anticipated performance. Meanwhile, Jefferies has maintained a Hold rating on Church & Dwight with a price target of $108.00, expressing a cautious stance regarding the U.S. consumer market.

In response to these recent developments, Church & Dwight has maintained its guidance for the year and plans to increase its marketing expenditures. The company's strategic initiatives aim to solidify its market presence and build momentum for 2025.

This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.

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