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On Tuesday, Mizuho (NYSE:MFG) Securities reiterated its Outperform rating on Affirm Holdings Inc. (NASDAQ:AFRM), with a price target of $84.00. The reiteration comes as Affirm shares traded lower in pre-market following news that Klarna, a competitor in the buy-now-pay-later space, will be providing loans to Walmart (NYSE:WMT) customers through its majority-owned fintech startup OnePay. According to InvestingPro data, Affirm’s stock has shown significant volatility, with a beta of 2.6 and a 24.6% total return over the past year.
Mizuho’s analysis indicates that Walmart transactions represent approximately 5% of Affirm’s Gross Merchandise Volume (GMV), with the analyst noting the significance of the retail giant to Affirm’s business. The company’s GMV is also influenced by other major partnerships, with around 40% stemming from general merchandise, just over 20% from Amazon (NASDAQ:AMZN), and roughly 10% from Shopify (NYSE:SHOP). InvestingPro analysis shows Affirm maintains strong financial health with a current ratio of 3.71, indicating robust liquidity to support these partnerships.
The financial firm’s commentary highlights the competitive landscape in the financial technology sector, where partnerships with large-scale retailers can impact market share and investor sentiment. Affirm’s positioning in the market is underscored by its continued relationship with Walmart, a key factor in Mizuho’s rating.
Affirm Holdings Inc. specializes in providing point-of-sale payment solutions, allowing consumers to make purchases and pay for them over time. The company’s buy-now-pay-later service has gained traction among shoppers looking for flexible payment options without relying on traditional credit.
The stock market performance of Affirm will continue to be watched closely by investors, especially in light of the evolving competitive dynamics in the buy-now-pay-later industry and the potential impact of new entrants and partnerships on the company’s market position and financial outlook. For deeper insights into Affirm’s valuation and competitive position, InvestingPro subscribers can access comprehensive analysis, including 16 additional ProTips and detailed financial metrics in the Pro Research Report.
In other recent news, Affirm Holdings Inc. has announced an expanded global partnership with Shopify, solidifying its role as the exclusive provider of Shop Pay Installments in the United States and Canada, with plans to enter the UK market. This development is expected to benefit both Affirm and merchants within the Shopify ecosystem, enhancing Affirm’s position in the Buy Now Pay Later (BNPL) market. Meanwhile, BTIG analysts have maintained their Buy rating and $81 price target for Affirm, despite concerns about competition from Klarna’s partnership with Walmart. They suggest there is ample opportunity for Affirm to capture market share from traditional finance companies, noting that Affirm’s partnership with Walmart has not grown significantly.
Shopify has also been in the spotlight with DA Davidson reiterating a Buy rating and maintaining a $150 price target, highlighting Shopify’s strong fourth-quarter results and strategic investments. The firm expects mid-twenties revenue growth and mid-teens free cash flow margins for 2025, driven by international and business-to-business opportunities. Phillip Securities, however, downgraded Shopify from Buy to Accumulate, despite raising the price target to $140 following Shopify’s Q4 performance, which exceeded profit expectations.
RBC Capital Markets raised Shopify’s price target to $145, maintaining an Outperform rating after the company surpassed revenue estimates in the fourth quarter. The firm’s analysis emphasized Shopify’s market share expansion in enterprise services, international markets, and point-of-sale systems. Despite slightly lower short-term margin guidance, RBC Capital remains confident in Shopify’s long-term growth trajectory. These recent developments reflect ongoing investor interest in both Affirm and Shopify as they navigate competitive markets and seek growth opportunities.
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