Morgan Stanley initiates Jet2 stock with Equalweight rating, citing competition

Published 15/10/2025, 08:50
Morgan Stanley initiates Jet2 stock with Equalweight rating, citing competition

Investing.com - Morgan Stanley has initiated coverage on Jet2 plc (LSE:JET2) (OTC:DRTGF) with an Equalweight rating and a price target of GBP14.20.

The research firm notes that Jet2 operates an integrated model through Jet2.com and Jet2holidays, controlling flights, hotels, and in-resort services while generating strong cash flows from customer prepayments.

Morgan Stanley points to weak near-term trends due to intense competition on UK-EU routes, especially in Spain, where overcapacity is pressuring yields despite modest package price increases and declining flight-only yields.

UK outbound ATOL (package holidays) capacity for 2026 is expected to grow 6% year-on-year amid a weak consumer backdrop and continued shift to late bookings, which has squeezed margins for major operators.

Jet2 has frozen its forward ATOL capacity at 7.0 million passengers, lowering growth expectations from 5% a year ago, leading to its first market-share decline, while smaller online rivals like loveholidays and easyJet holidays are gaining share with 25% and 13% growth respectively.

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