Nike stock turnaround needs more time, UBS maintains Neutral rating

Published 27/08/2025, 14:28
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Investing.com - UBS maintained its Neutral rating and $63.00 price target on Nike (NYSE:NKE) stock Wednesday as the sportswear giant, currently valued at $116 billion, continues its turnaround efforts. According to InvestingPro data, Nike trades at premium multiples across various metrics, suggesting the market may be pricing in a successful recovery.

The investment bank’s analysis suggests Nike’s path back to sustainable mid-single-digit percentage revenue growth with healthy operating margins will take longer than some investors expect, particularly given the company’s recent revenue decline of 9.8% over the last twelve months.

UBS conducted the second in a series of expert calls focused on Nike’s organizational, product, and marketing initiatives to gauge progress in the company’s turnaround strategy.

The firm concluded that while Nike is "taking many positive steps," it will likely require "at least a year for Nike to implement enough changes to return to +MSD% revenue growth."

UBS noted that based on its conversations with investors, "the market has a moderately more bullish expectation" about Nike’s recovery timeline than what its analysis indicates.

In other recent news, Nike has announced a correction to its product purchase obligations in its annual report filing. The company clarified that its obligations totaled approximately $5 billion, all payable within the next 12 months. This correction addresses an overstatement in their previous report. Meanwhile, Bernstein has raised Nike’s stock price target to $90, citing potential upside from the Jordan brand despite recent sales challenges. The brand’s sales have decreased, moving from 15% to an estimated 11% of Nike’s total sales for fiscal years 2024 to 2026. Additionally, Stifel reaffirmed its Hold rating on Nike, noting inventory excess in Greater China and North America as key supply chain issues. In leadership changes, Aaron Cain will become the new CEO of Converse, a Nike subsidiary, as the company seeks to address declining sales. Furthermore, Deutsche Bank raised its price target for JD Sports Fashion, influenced by potential improvements in Nike’s performance and management confidence.

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