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Investing.com - Stifel has raised its price target on Pinterest Inc (NYSE:PINS) to $46.00 from $40.00 while maintaining a Buy rating on the social media company’s stock. The new target falls within the analyst range of $25-$50, with Pinterest showing strong momentum through a 31% year-to-date return.
The research firm noted that its checks on Pinterest were mixed, which has been consistent with patterns observed over several quarters. Despite the mixed signals, Stifel sees slight upside potential to Pinterest’s second-quarter financial results. According to InvestingPro data, the company maintains strong fundamentals with a healthy 79.6% gross margin and robust cash position exceeding its debt obligations.
Stifel also indicated that third-quarter projections for Pinterest appear reasonable based on current market conditions and company performance indicators.
The firm’s analysis included observations about return on ad spend (ROAS) bidding, reporting mixed commentary from advertisers regarding its utilization. Some advertisers have implemented ROAS bidding while others have not yet adopted this approach.
Stifel expects increased adoption of ROAS bidding later in the year, which it believes will likely support Pinterest’s financial performance going forward.
In other recent news, Pinterest has been the subject of several analyst updates. Morgan Stanley (NYSE:MS) upgraded Pinterest to an Overweight rating, citing the company’s advancements in GPU-enabled innovation, which are reportedly improving advertising efficiency and driving growth. Meanwhile, KeyBanc maintained an Overweight rating but lowered its price target to $40, despite expecting a slight upside in second-quarter revenue and EBITDA due to a stable macroeconomic environment and product momentum. TD Cowen raised its price target to $43, maintaining a Buy rating, and highlighted positive advertising checks and performance indicators as key factors. The firm projects Pinterest’s second-quarter 2025 revenue growth at 14.6% year-over-year, supported by new advertising tools. Wells Fargo (NYSE:WFC) also increased its price target to $42, emphasizing strong user growth and improving margins. Wells Fargo estimates Pinterest’s Q2 2025 revenue at $980 million, a 15% increase year-over-year, with expected EBITDA slightly above guidance. These developments reflect a range of perspectives on Pinterest’s financial outlook.
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