Piper Sandler teen survey shows TikTok dominance, Nike stabilizing

Published 09/10/2025, 14:44
Piper Sandler teen survey shows TikTok dominance, Nike stabilizing

Investing.com - Piper Sandler released findings from its 50th semi-annual teen survey on Thursday, revealing key consumer trends across multiple sectors including social media, retail, and consumer brands.

The survey of approximately 10,000 U.S. teens showed TikTok maintaining its position as the favorite app at 46%, though slightly down from the previous survey. Instagram ranked second at 31%, increasing about 3% from the prior survey. Roblox (NYSE:RBLX) reached record high active users at approximately 47%, up 1% year-over-year.

In the retail space, Walmart (NYSE:WMT) has steadily gained share in apparel and footwear categories among upper-income female teens, although Target (NYSE:TGT) remains their preferred shopping destination. Both retailers gained share within the food category among upper-income male teens, with Walmart maintaining its position as the preferred shopping destination.

Nike (NYSE:NKE) showed signs of sequential stabilization, growing mind share among upper-income teens for the first time in three years. On Running (NYSE:ONON) overtook HOKA as a favorite athletic footwear brand for upper-income teens for the first time in six surveys, while Birkenstock (NYSE:BIRK) doubled its mind share among all teens.

In consumer staples, Lay’s remained the top snacking brand among teens, with PepsiCo (NASDAQ:PEP) leading on a company level with nearly a third of total mentions. Dr Pepper emerged as the top beverage brand at 10% and top soda brand at 31%, slightly ahead of Coca-Cola, while energy drinks were teens’ preferred energy/caffeine source at 49%.

In other recent news, Cloudflare, Inc. has announced several significant developments. The company revealed plans to introduce NET Dollar, a U.S. dollar-backed stablecoin, which aims to facilitate instant and secure transactions for AI-driven web activities. Additionally, Cloudflare has expanded its Project Galileo initiative to offer nonprofits and independent media organizations tools to monitor and control AI service access to their website content. This expansion includes free access to Cloudflare’s Bot Management and AI Crawl Control services for participating organizations.

In partnership with UNICEF, Cloudflare will also help track global school connectivity by conducting up to 10 million monthly availability tests using its Speed Test solution. This data will support Giga’s open-source platform, Giga Maps, aimed at improving internet access in underserved communities. Furthermore, Cloudflare has become the first Cloud Access Security Broker to integrate with major AI tools like ChatGPT Enterprise, Claude by Anthropic, and Google Gemini, providing businesses with enhanced visibility and control over generative AI use.

Stifel has reiterated its Buy rating on Cloudflare stock with a $230 price target, expressing confidence in the company’s opportunities across various focus areas. These developments highlight Cloudflare’s ongoing efforts to innovate and expand its influence in the AI and internet connectivity sectors.

This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.

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