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Investing.com - Rosenblatt Securities initiated coverage on PubMatic Inc (NASDAQ:PUBM) with a Buy rating and a $17.00 price target on Thursday, suggesting significant upside from the current price of $7.82. According to InvestingPro data, the stock appears undervalued based on its Fair Value analysis.
The research firm cited PubMatic’s position as the third-largest supply-side platform (SSP) with approximately 4% market share, ranking behind Magnite at roughly 6% and Google (NASDAQ:GOOGL) at 60%. The company maintains a strong financial position, with InvestingPro data showing more cash than debt on its balance sheet and liquid assets exceeding short-term obligations.
Rosenblatt acknowledged that PubMatic’s second-quarter earnings revealed problems with a major demand-side platform (DSP) relationship, potentially leading to a decline in adjusted EBITDA in 2026 when excluding antitrust benefits.
Despite these operational challenges, the firm believes PubMatic remains a "meaningful and capable AdTech player" with significant strengths that will help it overcome current difficulties.
The $17 price target represents potential for the stock to more than double, driven primarily by expected remedies from Google’s AdTech antitrust loss likely to materialize in 2026, with Rosenblatt noting there is "lots of conservatism arguing for even more upside potential."
In other recent news, PubMatic reported second-quarter revenue of $71 million and EBITDA of $14 million, surpassing Street expectations by 5% and 30%, respectively. Despite this earnings beat, the company’s guidance for the third quarter fell short of expectations, projecting revenue between $61-$66 million and EBITDA of $7-10 million. This outlook led several analyst firms to adjust their price targets for PubMatic. Evercore ISI lowered its price target to $12, while RBC Capital reduced it to $11, both maintaining an Outperform rating. Scotiabank (TSX:BNS) cut its price target to $10, retaining a Sector Perform rating, citing weak third-quarter guidance. JMP Securities also decreased its price target to $12 due to headwinds from a major demand-side platform partner. Lake Street Capital Markets maintained a Hold rating with a price target of $9.50. These developments highlight the mixed sentiment among analysts regarding PubMatic’s future performance.
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