Salesforce stock holds Buy rating at Stifel ahead of Marketing Cloud Next

Stifel maintained its Buy rating and $375.00 price target on salesforce.com (NYSE:CRM), currently trading at $266.91, following the company’s Marketing and Commerce focused event held in Chicago on Wednesday and Thursday. The company, with a market capitalization of $255 billion and impressive gross profit margins of 77%, has received upward earnings revisions from 36 analysts. According to InvestingPro analysis, the stock appears slightly undervalued based on its Fair Value model.

The Salesforce Connections event provided Stifel analysts opportunities to engage with partners and customers while attending keynotes and side-panels throughout the two-day conference. The company, which generated $38.6 billion in revenue over the last twelve months, maintains a GREAT financial health score according to InvestingPro’s comprehensive analysis.

Marketing Cloud Next (LON:NXT) emerged as the event’s headline announcement, with the new integrated solution scheduled to launch in July 2025, according to Stifel’s research note.

The upcoming platform will consolidate Salesforce’s previously fragmented Marketing Cloud by uniting ExactTarget, Pardot, Datorama, and Evergage into a single, integrated solution.

This consolidated offering will be fully integrated onto the Salesforce platform and include built-in Data Cloud and Agentforce capabilities, addressing the long-standing fragmentation across the company’s marketing technology portfolio.

In other recent news, Salesforce has been the focus of several analyst reports following its latest earnings announcement. Erste Group downgraded Salesforce’s stock rating from Buy to Hold, citing anticipated lower revenue and net profit growth compared to the previous year. Despite Salesforce’s strong position in AI-driven data analysis, the expected growth rates are not meeting past performance, leading to this downgrade. Conversely, Cantor Fitzgerald initiated coverage with an Overweight rating, setting a price target of $325 and noting the company’s potential for multiple expansion and its innovation with the Agentforce platform. Meanwhile, Truist Securities maintained a Buy rating with a $400 price target, expressing confidence in Salesforce’s ability to exceed fiscal year estimates and highlighting positive developments in its Sales and Service Cloud offerings.

Stifel also reiterated its Buy rating with a $375 target, emphasizing the importance of Salesforce’s Data and AI business for long-term growth. The firm noted the potential benefits of Salesforce’s impending acquisition of Informatica, which is expected to enhance its market position. Stephens adjusted its price target slightly to $309 from $311, maintaining an Equal Weight rating while acknowledging Salesforce’s strategic initiatives and the potential of its Agentforce platform. These varied analyst perspectives reflect ongoing interest in Salesforce’s growth strategies and market positioning.

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