Scotiabank cuts META stock target to $525 amid ad woes

Published 21/04/2025, 12:40
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On Monday, Scotiabank (TSX:BNS)’s analysis led to a reduction in the price target for Meta Platforms Inc. (NASDAQ: NASDAQ:META) shares, now set at $525, a significant decrease from the previous $627. Despite this change, the firm maintained its Sector Perform rating for the social media giant. According to InvestingPro analysis, Meta currently shows a "GREAT" financial health score of 3.09, with impressive gross profit margins of 81.68%.

Meta Platforms has experienced a notable decline in its stock value year-to-date, falling 14.28% according to InvestingPro data. This downward trend reflects a combination of factors, including a broader market sell-off, a challenging advertising environment, and the company’s financial ties to Temu, which accounts for an estimated 5-6% of Meta’s $164.5 billion in trailing twelve-month revenue. Recent third-party data indicates that Meta’s revenue is slightly above the sell-side consensus expectations. InvestingPro subscribers have access to 12 additional key insights about Meta’s performance and valuation. However, analysts anticipate continued estimate reductions in light of the significant reduction in advertising spending by Temu and other Chinese direct-to-consumer sellers.

Additional insights from app store data suggest a sharp decrease in impression share and rank data following Temu’s decision to cease advertising activities. This development, alongside the potential for increased import costs due to tariffs, poses a risk to Meta’s revenue as advertising partners may scale back their spending.

Another concern for investors is the ongoing Federal Trade Commission (FTC) case against Meta. The company has proposed a settlement of approximately $450 million to the FTC, which is substantially lower than the $30 billion initially demanded. Despite expectations that the Trump administration might adopt a more lenient stance toward big tech companies compared to previous administrations, the FTC under Trump has maintained its rigorous scrutiny of the industry.

In other recent news, Meta Platforms Inc. is preparing to release its first-quarter earnings report, with revenue anticipated to align with the higher end of its guidance at $41.7 billion, marking a 14% year-over-year increase. Analysts from Truist Securities and Cantor Fitzgerald have adjusted their price targets for Meta, citing concerns over tariffs and a softening U.S. consumer market. Truist reduced its target from $770 to $700 while maintaining a Buy rating, and Cantor Fitzgerald lowered its target from $790 to $624, upholding an Overweight rating. Both firms expect Meta’s second-quarter revenue guidance to reflect growth but note potential challenges from tariffs and economic conditions.

Mizuho (NYSE:MFG) has also commented on Meta Platforms, highlighting reduced ad spending by Chinese advertisers as a significant factor affecting the company’s performance. The firm noted competitive pressures from companies like OpenAI but considered them to be a lesser concern. Additionally, Mizuho pointed out the ongoing scrutiny over Meta’s acquisition of Instagram, suggesting it may be excessive. Despite these challenges, analysts emphasize Meta’s investments in artificial intelligence, which are expected to enhance user and advertiser experiences.

Furthermore, Meta is part of the Magnificent Seven stocks, which saw a rise in premarket trading amid hints of a potential pause in auto tariffs by the Trump administration. However, the administration continues with plans to impose tariffs on semiconductors and pharmaceuticals, which could impact market dynamics. These recent developments provide a snapshot of the current factors influencing Meta Platforms as it navigates a complex market environment.

This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.

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