Stifel lowers Bally’s stock price target to $10 from $12, maintains Hold

Published 12/08/2025, 15:22
Stifel lowers Bally’s stock price target to $10 from $12, maintains Hold

Investing.com - Stifel has reduced its price target on Bally’s Corp (NYSE:BALY) to $10.00 from $12.00 while maintaining a Hold rating on Tuesday. The stock, which has declined nearly 55% over the past year, currently trades at $9.48, significantly below its 52-week high of $23.20.

The price target adjustment follows Bally’s reporting a 3% miss on second-quarter adjusted EBITDAR. The company’s Casinos & Resorts segment missed expectations for the seventh time in eight quarters, despite slightly higher revenues, while experiencing margin contraction at the high end of peer results.

North American Interactive showed positive developments, turning EBITDA positive due to high-margin Casino (EPA:CASP) Queen market access fees and steady iCasino growth. The International Interactive segment continued to outperform, though it faces a pending sale to Intralot with lottery recontracting risk.

Stifel cited high net leverage, low trading liquidity, and overall business complexity as reasons for maintaining caution on the stock until Bally’s completes its "high risk/reward capital project cycle."

The firm has adjusted its model, lowering its 2025 adjusted EBITDAR estimate by 5%, which contributed to the reduced price target. The company’s last twelve months EBITDA stands at $311.93 million, while its market capitalization has declined to $459.87 million.

In other recent news, Bally’s Corporation has entered into a definitive agreement with Intralot S.A. for the sale of its international interactive business, Bally’s Holdings Limited. The deal values the business at approximately €2.7 billion and includes €1.53 billion in cash and 873,707,073 newly issued ordinary shares of Intralot, valued at €1.30 per share. This transaction will make Bally’s the majority shareholder of Intralot upon completion. The deal has been approved by both companies’ boards and is expected to close in the fourth quarter of 2025. Stifel has maintained its Hold rating on Bally’s stock with a price target of $12.00, following the announcement of this agreement. Additionally, Bally’s shareholders recently approved key proposals at the company’s annual meeting, including the election of directors and approval of executive compensation. The elected directors received strong support, indicating a clear mandate from the shareholders.

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