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On Thursday, Stifel analysts maintained their Buy rating and $127.00 price target for Crocs stock (NASDAQ:CROX), following recent leadership changes within the company. According to InvestingPro data, the company appears undervalued, with impressive gross margins of 59.25% and a notably low P/E ratio of 6.9x. The firm highlighted the promotion of Terence Reilly to the new role of Executive Vice President, Chief Brand Officer. In this position, Reilly will oversee marketing and communications for both Crocs and HEYDUDE brands.
Stifel noted that Reilly brings a wealth of experience to his new role, having previously worked as President of HEYDUDE and served as the Chief Marketing Officer & Senior Vice President of Crocs, Inc. from 2014 to 2020. The analysts believe that his extensive background with both brands will be highly beneficial for the company.
The promotion is seen as an expansion of Reilly’s influence within the company and a strategic move to leverage his marketing talents across both the Crocs and HEYDUDE brands. Stifel views effective marketing as a key strength of the Crocs organization and anticipates that this leadership change will have a positive impact. Management’s effectiveness is reflected in the company’s strong financial health score of "GREAT" on InvestingPro, with management actively buying back shares.
In their commentary, Stifel analysts expressed confidence in the company’s direction, stating, "We view effective marketing as a hallmark of the Crocs organization and believe this move will enable greater impact; we reaffirm our Buy rating and $127 target price."
The endorsement from Stifel comes as Crocs continues to navigate the competitive footwear market, with the company aiming to capitalize on its well-established brand presence and marketing strategies under Reilly’s expanded leadership role. InvestingPro reveals that 7 analysts have recently revised their earnings expectations upward, suggesting growing confidence in the company’s trajectory. Subscribers can access 12 additional exclusive ProTips and comprehensive analysis through the Pro Research Report.
In other recent news, Crocs, Inc. reported a strong first quarter in 2025, with earnings per share (EPS) of $3.00, surpassing analysts’ expectations of $2.48, and revenue reaching $937 million, exceeding the forecast of $907.11 million. Despite the positive performance, Crocs has withdrawn its full-year guidance due to uncertainties surrounding potential tariffs. Analysts from Williams Trading upgraded Crocs to a Buy rating, increasing the price target to $135, citing a 12.3% rise in international revenue and the unexpected reduction in tariffs on Chinese goods. Stifel analysts maintained their Buy rating with a steady price target of $127, highlighting Crocs’ international sales and margin growth as key drivers of the company’s strong first-quarter performance.
Needham analysts also raised their price target for Crocs to $129, following the company’s first-quarter earnings that exceeded expectations, and noted the stock’s attractive risk/reward profile. In a strategic move, Crocs promoted Terence Reilly to Executive Vice President, Chief Brand Officer, to strengthen global narratives and consumer connections for both Crocs and HEYDUDE brands. The company also repurchased 607,000 shares, reflecting confidence in its future growth. These developments indicate Crocs’ focus on maintaining brand strength and operational flexibility amid a challenging global trade environment.
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