Stifel maintains Nike stock hold with $64 price target

Tuesday, Nike (NYSE:NKE) stock remained under the scrutiny of Stifel analysts as they maintained a Hold rating with a steady price target of $64.00. According to InvestingPro data, the stock is currently trading at $57.42, with analyst targets ranging from $40 to $120, reflecting mixed sentiment in the market. The firm’s commentary highlighted significant leadership changes at the global sportswear giant. Nike announced that key roles including consumer and sport, marketing, and product creation will now report directly to President and CEO, Elliott Hill. This restructuring is set to elevate Amy Montagne to the position of President of the Nike brand, Phil McCartney to EVP, Chief Innovation, Design, Product & Brand, and Nicole Graham to EVP, Chief Marketing Officer.

The strategic shift comes as Heidi O’Neill, the former President of Consumer, Product, and Brand, steps down after a notable 26-year tenure at Nike. She will continue to serve in an advisory role until September 2025. Stifel views these changes as a prudent realignment of responsibilities, aligning with Nike’s "Win Now" strategy.

Despite the leadership overhaul, Stifel notes that the company still faces challenges, including tariff pressures that continue to weigh on investor sentiment. The analysts believe that the risk/reward profile for Nike remains balanced as the company navigates a reset in the footwear marketplace. InvestingPro analysis reveals that analysts anticipate both sales and net income decline in the current year, though the company maintains strong fundamentals with a healthy current ratio of 2.19. Get access to 10+ additional exclusive ProTips and comprehensive financial analysis through the Pro Research Report, available on InvestingPro.

In other recent news, Nike has declared a quarterly cash dividend of $0.40 per share, payable on July 1, 2025, to shareholders of record as of June 2, 2025. This announcement reflects Nike’s ongoing practice of returning value to its shareholders. In leadership developments, Nike is undergoing a significant reorganization following the retirement of Heidi O’Neill, President of Consumer, Product, and Brand. The responsibilities formerly held by O’Neill will be divided into three separate roles, reporting directly to CEO Elliott Hill. Amy Montagne, Phil McCartney, and Nicole Graham have been appointed to these new positions, emphasizing Nike’s focus on innovation and consumer engagement.

Meanwhile, analysts have provided mixed assessments of Nike’s stock. Telsey Advisory Group revised its price target for Nike to $70, maintaining a Market Perform rating. In contrast, Berenberg initiated coverage with a Hold rating and set a price target at $58, citing the company’s competitive strengths and challenges in reviving growth. Additionally, Nike, alongside other major footwear companies, has requested tariff exemptions from the U.S. government to alleviate cost pressures. The companies argue that high tariffs could increase consumer costs and negatively impact the U.S. economy.

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