Telsey cuts Nike stock price target to $70 from $80

Published 06/05/2025, 11:02
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On Tuesday, Telsey Advisory Group revised its price target for Nike shares, reducing it to $70.00 from the previous $80.00, while retaining a Market Perform rating on the stock. The revision comes as Nike, an $84.7 billion market cap company, has seen its shares decline by nearly 24% year-to-date. According to InvestingPro analysis, the stock currently appears undervalued based on its Fair Value estimate. The adjustment followed Nike’s announcement after the markets closed on Monday that Heidi O’Neill, President of Consumer, Product & Brand, is set to retire after a 26-year tenure at the company. O’Neill has been instrumental in expanding Nike Direct and spearheading the Consumer Direct Acceleration strategy.

In response to O’Neill’s departure, Nike is undergoing a significant reorganization under the leadership of new CEO Elliott Hill. The company has decided not to fill O’Neill’s former position. Instead, her responsibilities will be divided among three separate roles: Consumer and Sport, Marketing, and Product Creation, which includes Innovation and Design. These sectors will report directly to CEO Hill.

This structural change is part of Nike’s broader strategy, which emphasizes five key "fields of play," a balanced marketplace, storytelling, and product innovation. The reorganization is designed to enable CEO Hill to more directly oversee the execution of Nike’s "Win Now" strategic plan.

Despite the major changes in Nike’s leadership structure, the company ensures continuity and preservation of its institutional knowledge by appointing long-standing Nike veterans to take over the new roles created in the wake of O’Neill’s retirement. The company’s strategic realignment aims to maintain its competitive edge and drive future growth. With a gross profit margin of 43.8% and strong cash flows that adequately cover interest payments, Nike remains well-positioned in the market. For deeper insights into Nike’s financial health and growth prospects, including 12 additional exclusive ProTips, visit InvestingPro.

In other recent news, Nike Inc (NYSE:NKE). has announced a reshuffle in its Senior Leadership Team to support its strategic growth plans. Amy Montagne has been promoted to President, focusing on consumer engagement, while Phil McCartney steps in as EVP, Chief Innovation, Design & Product Officer. Additionally, Nicole Graham has been elevated to EVP, Chief Marketing Officer, and Tom Clarke assumes the role of Chief Growth Initiatives Officer. Meanwhile, Nike declared a quarterly dividend of $0.40 per share, continuing its tradition of returning value to shareholders. On the analyst front, Berenberg initiated coverage on Nike with a Hold rating, setting a price target of $58, citing the company’s competitive strengths but also highlighting challenges in growth and profitability. Piper Sandler, however, revised its price target for Nike to $70 from $90, maintaining an Overweight rating. This adjustment comes amid predictions of a 3% sales dip and a decrease in gross margins, with future earnings estimates reflecting a cautious outlook. Furthermore, Nike, along with other major footwear companies, has requested tariff exemptions from the Trump administration, citing concerns over increased consumer costs and potential business closures.

This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.

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