The Trade Desk stock maintains market outperform rating at Citizens JMP

On Monday, Citizens JMP analysts reaffirmed a Market Outperform rating for The Trade Desk stock (NASDAQ: NASDAQ:TTD), with a price target of $100. Currently trading at $71.46, the company maintains a robust $35.13 billion market capitalization. This assessment follows recent insights shared at the IAB Tech Lab Summit. According to InvestingPro data, The Trade Desk has demonstrated strong revenue growth of 25% over the last twelve months.

During the summit, Will Doherty, The Trade Desk’s Senior Vice President of Inventory Development, highlighted that approximately 90% of Deal IDs set up and sent to The Trade Desk do not scale effectively, resulting in only 10% of deals generating the majority of the company’s demand-side platform revenue.

The Trade Desk is preparing to launch Deal Desk, a new initiative aimed at enhancing the value of deals for advertisers and improving performance outcomes.

The $100 price target set by Citizens JMP indicates confidence in The Trade Desk’s growth prospects and strategic initiatives, despite challenges in deal scalability.

The reaffirmation of the Market Outperform rating suggests optimism about The Trade Desk’s potential to capitalize on its upcoming Deal Desk launch and drive future revenue growth.

In other recent news, The Trade Desk reported financial results that exceeded expectations, with revenue and adjusted EBITDA surpassing forecasts. This growth was primarily attributed to the adoption of their Kokai platform, which offers advanced tools for advertisers. Following this strong performance, Truist Securities raised its price target for The Trade Desk to $100, maintaining a Buy rating, while Cantor Fitzgerald increased its target to $71, citing the company’s robust execution in the first quarter.

Additionally, BMO Capital reiterated an Outperform rating on The Trade Desk, highlighting the superior transparency and performance of the Kokai platform compared to competitors. Citi also maintained a Buy rating with an $82 target, noting positive trends in Connected TV that benefit The Trade Desk. Despite these positive developments, Benchmark remains cautious, maintaining a Hold rating due to valuation concerns and potential risks associated with the company’s reliance on a few major agencies.

The Trade Desk’s management remains vigilant regarding macroeconomic factors, particularly in the consumer packaged goods and automotive sectors. The company’s forecast for the second quarter of 2025 includes a projected 17% year-over-year revenue increase, reflecting some caution due to economic uncertainties. Overall, these recent developments underscore The Trade Desk’s resilience and adaptability in a competitive and evolving market landscape.

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