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Investing.com - Jefferies has raised its price target on TKO Group Holdings (NYSE:TKO) to $250.00 from $220.00 while maintaining a Buy rating on the stock. The company, currently valued at $15.71 billion, has shown impressive momentum with a 62% return over the past year and is trading near its 52-week high of $191.51.
The price target increase reflects potential upside from the newly announced seven-year, $7.7 billion UFC rights deal, according to the research firm.
Jefferies noted that media rights secured for both UFC and WWE establish a base of recurring revenue, while additional upside remains from assets not yet monetized, new sponsorship opportunities, and continued synergy realization.
The firm revised its target multiple to approximately 23x, citing enhanced visibility and solid free cash flow for TKO Group.
TKO Group Holdings was formed through the merger of UFC and WWE, with the company now having secured long-term media rights deals for both of its major properties.
In other recent news, TKO Group Holdings has announced a significant new media rights deal with Paramount for UFC events, starting in 2026. This seven-year agreement, valued at an average annual rate of $1.1 billion, will make Paramount the exclusive home for all UFC events in the United States. Following this announcement, several analyst firms have adjusted their price targets for TKO Group. Guggenheim raised its price target to $205, maintaining a Buy rating, while UBS reiterated its Buy rating with a $164 price target. Wolfe Research increased its price target to $211, citing expectations for higher long-term free cash flow. BofA Securities also raised its price target to $210, maintaining a Buy rating. Additionally, Goldman Sachs increased its price target to $202, noting the agreement represents a 2.45x increase from the previous contract.
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