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Investing.com - Truist Securities initiated coverage on Canadian fashion retailer Aritzia (TSX:ATZ) (OTC:ATZAF) with a Buy rating and a price target of C$95.00 on Thursday.
The research firm views Aritzia as well-positioned to outperform investor expectations despite potential macroeconomic challenges, citing the company’s focus on everyday luxury products for higher-income women consumers.
Truist Securities highlighted three key initiatives expected to drive growth: opening new boutiques while repositioning older locations, expanding digital marketing and e-commerce capabilities, and growing internationally.
The firm noted that Aritzia has already demonstrated strong early traction with these strategic initiatives, with analysts seeing "a long runway of growth ahead" for the women’s fashion retailer.
Aritzia’s product assortment spans multiple categories including basics, athleisure, work attire, and outerwear, which Truist believes provides the company with broad market appeal within its target demographic.
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