UBS maintains Neutral on Apple stock with $210 target

Published 27/05/2025, 16:14
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On Tuesday, UBS analysts maintained a Neutral rating on Apple Inc. (NASDAQ:AAPL) shares, with a consistent price target of $210, sitting below the analyst high target of $300. Currently trading at $198.61, Apple commands a market capitalization of $2.97 trillion and trades at a P/E ratio of 30.83. The evaluation followed a social media statement from President Trump, who threatened to impose a 25% tariff on iPhones not manufactured in the United States. Despite the potentially alarming news, UBS analysts believe the impact of such a tariff on Apple’s financials would be relatively minor. According to InvestingPro analysis, Apple maintains a GOOD financial health score, though it’s currently trading at high valuation multiples.

The UBS commentary highlighted that, although the tariff threat from President Trump is striking against the current economic backdrop, the potential repercussions on Apple’s earnings per share (EPS) would be modest. They estimate an incremental impact of $0.15 to $0.20 on the annual EPS, which translates to approximately a 2% change, assuming there are no mitigating factors. This impact should be viewed in the context of Apple’s robust financial performance, with the company generating $400.37 billion in revenue and $138.87 billion in EBITDA over the last twelve months.

Analysts noted that while the direct financial impact on Apple might be limited, the tariff threat could still exert pressure on the company’s stock valuation. The uncertainty introduced by such statements can have a tangible effect on market sentiment, potentially influencing investor behavior and Apple’s market performance.

Apple, a major player in the global tech industry, has a significant portion of its production based in China. The suggestion of tariffs on products not made in the U.S. could have implications for the company’s supply chain and production strategies. However, the UBS analysis suggests that the current forecast has already integrated the effects of the existing tariff environment.

In summary, UBS analysts reiterated their Neutral stance on Apple stock, emphasizing that the potential tariff threat posed by President Trump’s statement may have a limited impact on Apple’s earnings. However, they also pointed out the possibility of valuation pressures due to increased market uncertainty. For deeper insights into Apple’s valuation and growth prospects, InvestingPro subscribers can access exclusive analysis, including 13 additional ProTips and a comprehensive Pro Research Report that transforms complex Wall Street data into actionable intelligence.

In other recent news, Nvidia (NASDAQ:NVDA) is attracting significant attention as the company prepares to release its earnings report. Investors are particularly interested in Nvidia’s financial performance, with the report scheduled for release soon. Meanwhile, Apple is navigating potential tariff challenges that could impact its production strategy. Analysts from Wedbush, Citi, Goldman Sachs, and JPMorgan have weighed in on the situation, maintaining their respective ratings on Apple stock. Wedbush continues to rate Apple as "Outperform," while Citi, Goldman Sachs, and JPMorgan uphold a "Buy" or "Overweight" rating, with price targets ranging from $240 to $270. The analysts highlight the potential impact of tariffs on Apple’s earnings and production costs but remain optimistic about the company’s ability to manage these challenges. The discussion around tariffs stems from recent comments by former President Trump, suggesting a minimum 25% tariff on iPhones manufactured abroad. Analysts believe that Apple could mitigate some of the cost impacts through strategic pricing and supplier negotiations. Investors are closely monitoring these developments as they could have significant implications for Apple’s financial outlook.

This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.

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