UBS maintains neutral rating on Deere stock amid Brazil growth focus

Published 11/06/2025, 15:12
UBS maintains neutral rating on Deere stock amid Brazil growth focus

UBS maintained its neutral rating and $545.00 price target on Deere (NYSE:DE) stock following the company’s investor presentation in Brazil. The presentation emphasized Brazil as a significant growth opportunity for Deere over the next 10-20 years and highlighted the company’s strong market position in the region. According to InvestingPro data, Deere, currently trading at $516.26 with a market cap of $139.77B, appears to be trading above its Fair Value.

UBS noted that Deere has made valuable investments in Brazil that are "not easily replicated," positioning the company for potential success similar to its North American operations. The firm believes these investments strengthen Deere’s competitive position in the Brazilian agricultural market. As a prominent player in the Machinery industry with annual revenue of $45.38B, Deere has demonstrated its ability to maintain strong market positions globally.

Deere expects major growth in production from its Brazil operations, which UBS views as positive for that segment. However, the firm cautioned this growth could have "major implications for the global market, particularly NA row crop farming, if grain demand doesn’t keep pace," noting some reliance on sustainable fuels policy. InvestingPro analysis reveals that 13 analysts have revised their earnings downwards for the upcoming period, with sales expected to decline in the current year. Discover more insights with InvestingPro’s comprehensive research report, covering 1,400+ US stocks.

The presentation focused on Brazil-specific operational targets rather than providing financial or profit and loss projections. UBS observed that these targets were "non-financial" in nature, with few "near term stock moving financial/P&L datapoints" presented.

Despite the lack of financial projections, UBS pointed out that Deere’s operational targets in Brazil align with the company’s North American strategy, which has previously "supported material earnings growth" for the agricultural equipment manufacturer.

In other recent news, John Deere has reported its second-quarter financial results for fiscal year 2025, indicating declines across all key metrics. Despite this, the company’s earnings per share surpassed expectations, attributed to operational discipline. However, Deere has adjusted its profit forecast downward due to challenges such as tariffs, high dealer inventory levels, and weak demand. On the acquisition front, John Deere has announced the acquisition of Sentera, a provider of remote imagery solutions for agriculture. This acquisition aims to enhance John Deere’s technology offerings and improve farm profitability, efficiency, and sustainability.

In terms of analyst ratings, Melius has upgraded Deere’s stock from Hold to Buy, setting a new price target of $750, reflecting confidence in the company’s growth potential in agricultural technology. Freedom Broker also upgraded Deere from a sell to a hold rating, raising the price target to $484, despite a conservative outlook. Meanwhile, Bernstein SocGen Group has reiterated a Market Perform rating with a $548 price target, emphasizing Deere’s growth opportunities in Brazil. Deere’s continued investment in the Brazilian market and its strategic acquisition of Sentera highlight its commitment to expanding its technological capabilities and market presence.

This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.

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