UBS reiterates Buy rating on McDonald’s stock, maintains $350 price target

Published 07/08/2025, 11:52
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Investing.com - UBS maintained its Buy rating and $350 price target on McDonald’s (NYSE:MCD), currently trading at $307.66, following the fast-food giant’s second-quarter results. The stock has delivered a solid 16.9% return over the past year, supported by 49 consecutive years of dividend increases.

The investment firm highlighted improving global same-store sales trends and successful execution of key strategic priorities, suggesting McDonald’s is positioned for market share gains in the second half of 2025 despite ongoing consumer pressures. According to InvestingPro analysis, the company maintains a "GOOD" overall financial health score, with particularly strong profitability metrics.

UBS expressed encouragement about better-than-expected international same-store sales, improving customer value perceptions, and menu innovation in the United States that could drive market share gains. With a robust gross profit margin of 57% and strong market position as a prominent player in the Hotels, Restaurants & Leisure industry, McDonald’s continues to demonstrate operational excellence. Discover more insights with InvestingPro, which offers 8 additional exclusive tips about McDonald’s potential.

McDonald’s 2025 company-operated restaurant margin targets were modestly reduced to 14.8% from the previous "14.8%+" due to inflationary pressures, though the company reiterated its 2025 operating margin guidance and maintained its longer-term opportunity to expand industry-leading margins.

The fast-food chain also confirmed its 2025 unit development guidance for 1,800 net new restaurants, keeping its longer-term growth trajectory on track, including the target of 50,000 restaurants by 2027.

In other recent news, McDonald’s reported impressive financial results for the second quarter of 2025, surpassing analysts’ expectations. The company achieved an adjusted earnings per share (EPS) of $3.19, exceeding the forecasted $3.15, and reported revenue of $6.84 billion, which was higher than the projected $6.7 billion. Following these results, BMO Capital raised its price target for McDonald’s to $350 from $345, maintaining an Outperform rating, citing robust global comparable sales and reduced general and administrative expenses as contributing factors. Additionally, Bernstein SocGen Group increased its price target from $300 to $310, highlighting McDonald’s strong marketing strategies and clearer earnings visibility. Meanwhile, Stifel reiterated a Hold rating with a $300 price target, noting that U.S. comparable sales growth of 2.5% met investor expectations despite challenges in traffic. Raymond (NSE:RYMD) James also maintained a Market Perform rating, acknowledging solid international trends but expressing caution about declining visits from lower-income U.S. consumers. These developments reflect ongoing investor interest and varied analyst perspectives on McDonald’s future performance.

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