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Investing.com - UBS raised its price target on Under Armour, Inc. (NYSE:UAA) to $8.00 from $7.50 on Friday, while maintaining a Buy rating on the athletic apparel company’s stock. The new target represents a 76% upside from UAA’s current price of $4.55, which is trading near its 52-week low of $4.35.InvestingPro analysis suggests Under Armour is undervalued, with multiple analyst targets available along with 10+ ProTips that provide deeper insights into the company’s financial health, which is currently rated as "FAIR" with a score of 1.97.
The investment firm cited the Under Armour brand name as "an important asset" that the company is expected to leverage more effectively than it has in recent years. Despite a significant stock decline of 59% over the past year, the company maintains a market capitalization of $1.91 billion.
UBS noted that Under Armour has "done considerable work" to build a stronger foundation for future growth, with the company’s second-quarter report reinforcing this view.
The firm expressed confidence that Under Armour’s strategic initiatives will help stabilize its North America business by the end of fiscal year 2026.
This stabilization is expected to position Under Armour to return to growth in fiscal year 2027, according to UBS’s analysis.
In other recent news, Under Armour has been the focus of several analyst updates. Evercore ISI has lowered its price target for Under Armour to $4.00, maintaining an Underperform rating due to concerns about the company’s profitability and its fiscal year 2026 guidance, which suggests minimal earnings per share profitability. Meanwhile, BTIG has initiated coverage on Under Armour with a Neutral rating, highlighting improved business discipline but noting that the impact of leadership changes will take time to manifest. UBS has reiterated its Buy rating, maintaining a $7.50 price target, expressing optimism about a strong turnaround by fiscal year 2027, citing the enduring value of Under Armour’s brand. Similarly, Stifel has reaffirmed its Buy rating with a $9.00 price target, viewing the company as a "contrarian value opportunity" given its market cap and revenue run rate. These recent developments reflect a varied outlook among analysts regarding Under Armour’s future prospects.
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