Viant Technology stock initiated with Buy rating at DA Davidson

Published 28/08/2025, 21:56
Viant Technology stock initiated with Buy rating at DA Davidson

Investing.com - DA Davidson initiated coverage on Viant Technology Inc (NASDAQ:DSP) with a Buy rating and a price target of $15.00. Currently trading at $10.04, the stock sits well below analysts’ targets ranging from $15 to $26, with InvestingPro analysis suggesting potential undervaluation.

The research firm’s price target represents a valuation of 11.3 times its 2026 estimated EV/EBITDA for the advertising technology company.

Viant operates a cloud-based demand side platform that enables programmatic purchasing of digital advertising for agencies and brands.

The company’s growth is primarily driven by Connected TV advertising, which represents approximately 45% of Viant’s spending mix.

Beyond Connected TV, Viant also powers digital advertising campaigns across multiple channels including online video, mobile, streaming audio, digital out-of-home, and desktop display.

In other recent news, Viant Technology Inc. reported strong second-quarter earnings for 2025, significantly surpassing analyst expectations with an impressive 800% earnings per share (EPS) surprise. The company’s revenue also exceeded forecasts, contributing to positive sentiment in after-hours trading. Despite the earnings success, Viant’s stock closed lower during regular trading hours. JMP Securities responded to these developments by lowering its price target for Viant Technology to $18, while maintaining a Market Outperform rating. Raymond James also adjusted its price target, reducing it to $19, yet upheld a Strong Buy rating. The adjustment from Raymond James was attributed to Viant’s third-quarter guidance, which fell slightly below expectations due to a specific agency customer losing a key client. This client loss is expected to create a 600 basis point headwind to contribution ex-TAC growth. These recent developments highlight the mixed reactions from analysts following Viant’s earnings report and guidance.

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