Viant Technology Inc. operates as an advertising technology company. It provides ViantAI, an artificial intelligence product suite; Holistic, Omnichannel DSP, an integrated platform that manages omnichannel campaigns and access metrics; Household ID, which combines digital and personal identifiers into a normalized household profile; IRIS_ID, a content identifier that allows partners to share video-level data to power planning, targeting, and measurement solutions in ad-supported streaming media; and Viant Data Platform, which offers the ability to integrate first-party data with data from top third-party data providers in order to obtain key insights, reporting, and attribution opportunities. The company also offers Direct Access, a supply path optimization program that creates a direct path to premium inventory; Advanced Reporting and Measurement that offers conversion lift, multi-touch attribution, foot-traffic data reports, digital-out-of-home lift, sales reporting, and ROAS analytics; and Flexible Customer Engagement Model, which offers customers transparency and control over their advertising campaigns and underlying data infrastructure. The company sells its platform through a direct sales team focused on business development in various markets. It serves purchasers of programmatic advertising inventory and large, independent, and mid-market advertising agencies, as well as marketers. The company was founded in 1999 and is headquartered in Irvine, California. Viant Inc. operates as a subsidiary of American Lifecare Holdings Inc.
AI-Driven Innovation | Explore Viant's cutting-edge AI suite, including the AI Bid Optimizer 2.0, revolutionizing programmatic advertising and driving market share gains. |
CTV Market Dominance | Viant's strategic focus on Connected TV advertising positions it to capture a significant portion of the $47 billion shift from linear TV budgets. |
Financial Performance | Viant's robust growth, with revenue CAGR of 12% over five years and analysts forecasting 16% growth in 2025, underscores its market strength. |
Analyst Outlook | With price targets ranging from $12 to $24, analysts remain optimistic about Viant's potential for continued growth and margin expansion. |
Metrics to compare | DSP | Sector Sector - Average of metrics from a broad group of related Technology sector companies | Relationship RelationshipDSPPeersSector | |
|---|---|---|---|---|
P/E Ratio | 94.5x | −14.2x | 12.0x | |
PEG Ratio | 3.20 | −0.71 | 0.01 | |
Price/Book | 28.0x | 4.0x | 2.4x | |
Price / LTM Sales | 2.0x | 3.5x | 2.3x | |
Upside (Analyst Target) | 62.8% | 24.7% | 23.4% | |
Fair Value Upside | Unlock | 15.2% | 4.1% | Unlock |