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Viant Technology Inc. operates as an advertising technology company. It provides ViantAI, an artificial intelligence product suite; Holistic, Omnichannel DSP, an integrated platform that manages omnichannel campaigns and access metrics; Household ID, which combines digital and personal identifiers into a normalized household profile; IRIS_ID, a content identifier that allows partners to share video-level data to power planning, targeting, and measurement solutions in ad supported streaming media; and Viant Data Platform, which offers ability to integrate first-party data with data from top third-party data providers in order to obtain key insights, reporting, and attribution opportunities. The company also offers Direct Access, a supply path optimization program that creates a direct path to premium inventory; Advanced Reporting and Measurement that offers conversion lift, multi-touch attribution, foot-traffic data reports, digital-out-of-home lift, sales reporting, and ROAS analytics; and Flexible Customer Engagement Model, which offers customers transparency and control over their advertising campaigns and underlying data infrastructure. The company sells its platform through a direct sales team focused on business development in various markets. It serves purchasers of programmatic advertising inventory; and large, independent, and mid-market advertising agencies, as well as marketers. The company was founded in 1999 and is headquartered in Irvine, California.
AI-Driven Innovation | Explore Viant's cutting-edge AI suite, including the AI Bid Optimizer 2.0, revolutionizing programmatic advertising and driving market share gains. |
CTV Market Dominance | Viant's strategic focus on Connected TV advertising positions it to capture a significant portion of the $47 billion shift from linear TV budgets. |
Financial Performance | Viant's robust growth, with revenue CAGR of 12% over five years and analysts forecasting 16% growth in 2025, underscores its market strength. |
Analyst Outlook | With price targets ranging from $12 to $24, analysts remain optimistic about Viant's potential for continued growth and margin expansion. |
Metrics to compare | DSP | Sector Sector - Average of metrics from a broad group of related Technology sector companies | Relationship RelationshipDSPPeersSector | |
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P/E Ratio | 103.1x | −16.9x | 11.8x | |
PEG Ratio | 0.51 | −0.02 | 0.01 | |
Price/Book | 23.7x | 7.1x | 2.4x | |
Price / LTM Sales | 2.8x | 5.7x | 2.2x | |
Upside (Analyst Target) | 59.7% | 22.7% | 20.0% | |
Fair Value Upside | Unlock | −2.0% | 5.7% | Unlock |