Williams Trading cuts Shoe Carnival stock rating to Hold

Published 21/04/2025, 14:40
Williams Trading cuts Shoe Carnival stock rating to Hold

On Monday, Williams Trading analyst Sam Poser downgraded Shoe Carnival stock (NASDAQ: NASDAQ:SCVL) from Buy to Hold, significantly reducing the price target to $17.00 from the previous $30.00. The stock has experienced significant pressure, trading near its 52-week low of $19.05, with a steep decline of over 52% year-to-date. The downgrade comes amid broader adjustments by the firm, which include downgrades for other companies and a general lowering of estimates and price targets across their coverage. The move reflects a 20.4% average reduction in the P/E multiple for the covered companies.Want deeper insights? InvestingPro offers comprehensive analysis with 10+ additional exclusive ProTips and detailed valuation metrics for SCVL.

Poser’s commentary highlighted the challenges faced by the footwear industry due to the uncertainty surrounding tariffs and their impact on margins, pricing, and demand. Despite these headwinds, Shoe Carnival maintains a healthy gross profit margin of 41% and a strong current ratio of 2.16, indicating solid financial health. The analyst pointed out that the additional 145% tariff on goods from China has led to a halt in product shipments to the U.S., affecting sales and margins, particularly for brands that rely heavily on Chinese manufacturing and have a significant sales presence in the U.S., like Crocs (NASDAQ:CROX) and Steve Madden.

The report also indicated that inventory levels are expected to be high in mid-2025 as companies have been rushing to import goods ahead of a potential tariff increase after a 90-day reprieve ends for countries other than China. This situation has left the footwear industry in a difficult position, making future planning challenging and leaving retailers waiting on decisions from brands before making further buying decisions.

Poser emphasized that demand planning is crucial, especially as risks to demand and the likelihood of increased inflation are rising. The analyst drew parallels to strategies used during the Covid pandemic, suggesting that adjusting inventory levels in anticipation of softer sales trends could help protect margins.

Despite the overall cautious outlook, Poser noted that certain brands like Birkenstock (NYSE:BIRK), Hoka, On, and UGG are well-positioned due to their desirable products and scarcity models. Skechers was also mentioned as being in a strong position due to its value product offerings and a supply chain considered best in class. The report concludes with a cautious tone on the footwear industry as it navigates the impact of tariffs and the challenges of demand planning.For comprehensive analysis of footwear stocks and access to exclusive valuation insights, consider subscribing to InvestingPro, which provides detailed financial health scores and Fair Value estimates for over 1,400 US stocks.

In other recent news, Steven Madden (NASDAQ:SHOO) reported fourth-quarter 2024 earnings that exceeded analyst expectations, with an earnings per share (EPS) of $0.55, slightly above the forecasted $0.54. The company’s revenue also surpassed projections, reaching $582.3 million against the anticipated $550.64 million. Despite these positive results, Jefferies revised its price target for Steven Madden shares from $46.00 to $36.00, maintaining a Hold rating due to concerns over gross margin pressures. Similarly, Telsey Advisory Group adjusted its price target for Steven Madden shares to $38 from $44, while keeping a Market Perform rating, citing mixed performance and future profitability challenges.

Williams Trading downgraded Steven Madden from Hold to Sell, citing concerns over tariffs impacting margins and consumer demand in the footwear industry. The firm highlighted the challenges posed by a 145% tariff on goods from China, which has affected sales and margins for brands like Steven Madden that rely on Chinese manufacturing. Additionally, Steven Madden’s strategic acquisition of Kurt Geiger is expected to boost its "accessible luxury" offerings, with the acquisition projected to contribute to earnings per share despite anticipated tariff impacts.

Piper Sandler’s survey revealed shifting trends in teen fashion, with UGG emerging as a top trend, while Nike (NYSE:NKE) experienced a decline in mindshare among upper-income females. These developments are part of Steven Madden’s broader strategy to navigate a challenging retail environment and expand its market presence. The company forecasts a 17-19% revenue increase for 2025, driven by strategic moves and acquisitions, although it remains cautious about potential tariff and inventory challenges.

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