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Investing.com - Cantor Fitzgerald reduced its price target on Wix.com (NASDAQ:WIX) to $160.00 from $200.00 on Thursday, while maintaining an Overweight rating on the web development platform company. According to InvestingPro data, the stock appears undervalued at current levels, with analyst targets ranging from $166 to $250.
The adjustment follows Wix’s second-quarter results, which showed revenue and free cash flow exceeding prior Street estimates by 1% and 4%, respectively. The company reported bookings growth of 11% year-over-year for the quarter, largely in line with analyst expectations. The company maintains strong fundamentals with a 68% gross profit margin and revenue growth of 13% over the last twelve months.
Wix slightly raised its full-year bookings guidance based on recent trends and modest contribution from its Base44 acquisition. The updated guidance reflects some acceleration in bookings growth during the second half of the year. InvestingPro analysis reveals 17+ additional insights about Wix’s financial health and growth prospects, including expectations for improved profitability this year.
Cantor Fitzgerald noted the revised guidance is achievable given recent trends in new customer cohorts, but exposes the company to estimate risks if macroeconomic conditions deteriorate further. The firm described the second quarter as "stable" for Wix.
While maintaining its fiscal year 2026 bookings estimates, Cantor Fitzgerald lowered its free cash flow projection by 5% and will be monitoring product launches and macroeconomic trends to gain confidence in Wix’s medium-term bookings growth trajectory.
In other recent news, Wix.com has been the focus of several significant developments. Scotiabank (TSX:BNS) raised its price target for Wix.com to $255, maintaining a Sector Outperform rating following the company’s second-quarter 2025 results. The company has shown progress in its business model, emphasizing monetization quality and AI-led upsell strategies. Raymond (NSE:RYMD) James reiterated its Strong Buy rating with a $250 price target, citing momentum in Studio and new self-creator products, suggesting potential improvement in the second half of the year. Benchmark also maintained a Buy rating with a $230 price target, noting upcoming price increases for several subscription plans set to take effect in late September.
Additionally, Wix.com launched the AI Visibility Overview tool to help businesses track brand visibility in AI-powered search engines. This tool is part of their broader Generative Engine Optimization initiative and is integrated into their existing SEO suite. In a move to enhance user experience, Wix.com has also partnered with Monotype Imaging Inc. to expand its font library, adding popular typefaces like Helvetica and Avenir. These recent developments reflect Wix.com’s ongoing efforts to innovate and enhance its platform offerings.
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