Wix.com stock rating reiterated at Outperform by RBC on vibe coding opportunity

Investing.com - RBC Capital has reiterated an Outperform rating on Wix.com (NASDAQ:WIX) with a price target of $210.00, citing the company’s vibe coding opportunity as a key growth driver. The target represents significant upside potential, with analyst targets ranging from $160 to $255, according to InvestingPro data.

The investment firm expressed an "incrementally positive" outlook following virtual meetings with Wix’s CFO and COO, particularly noting management’s philosophy appears more focused on growth versus profitability for 2026. This growth focus appears well-founded, with the company achieving 13% revenue growth in the last twelve months and maintaining a healthy 68% gross margin.

RBC highlighted that Base44’s momentum is "clearly very strong" with vibe coding proving largely incremental to the business, though it will be dilutive to gross and operating margins without impacting free cash flow as compute costs decrease.

The firm also noted that price increases for next year remain undetermined, while management considers M&A possibilities, particularly related to AI innovation.

Wix.com continues to be one of RBC Capital’s "favorite names" as vibe coding evolves, with the firm believing the company "is likely under-priced heading into 2026."

In other recent news, Wix.com has announced the pricing of $1 billion in convertible senior notes due in 2030, an increase from the initially planned $750 million offering. These zero-coupon notes are set to mature on September 15, 2030, and are offered to qualified institutional buyers. CFRA has raised its price target for Wix.com to $200, maintaining a Buy rating, based on a projected two-year revenue compound annual growth rate of 13% through 2026. Benchmark also reiterated a Buy rating with a price target of $230, citing Wix’s expansion into vibe coding technology. This expansion includes the launch of Dazl, a vibe coding platform led by Wix co-founder Nadav Abrahami. Additionally, Citizens JMP has maintained its Market Outperform rating on Wix.com with a price target of $200. These developments highlight Wix.com’s strategic moves and analyst confidence in its growth trajectory.

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