Yelp stock price target lowered to $30 at BofA on declining engagement

Published 08/08/2025, 11:36
Yelp stock price target lowered to $30 at BofA on declining engagement

Investing.com - BofA Securities lowered its price target on Yelp (NYSE:YELP) to $30.00 from $31.00 on Friday, maintaining an Underperform rating on the stock. The company, currently trading at $34.18, maintains impressive gross profit margins of 90.88% and shows strong financial health according to InvestingPro metrics.

The firm cited ongoing structural and competitive headwinds facing the review platform, particularly declining user engagement that reflects a broader shift in consumer behavior.

BofA expressed concern about the sustainability of Yelp’s traffic and monetization model, noting that despite efforts to diversify revenue streams and improve efficiency, the company’s lead generation potential continues to deteriorate.

The research note highlighted the growing percentage of AI results in Google (NASDAQ:GOOGL) search as a specific threat, as these are impacting visibility for third-party content including reviews, which could significantly affect Yelp’s ability to attract discovery-driven traffic.

BofA also pointed to widening ROI gaps as AI capabilities become increasingly central to advertising performance, which reduces Yelp’s appeal to advertisers and limits its long-term growth potential.

In other recent news, Yelp Inc. reported a strong financial performance for the second quarter of 2025. The company exceeded expectations with an earnings per share (EPS) of $0.67, which was 31.37% higher than the anticipated $0.51. Additionally, Yelp’s revenue for the quarter reached $370.34 million, slightly surpassing the forecasted $365.69 million. These results highlight Yelp’s ability to outperform analyst predictions despite broader economic uncertainties. The earnings report reveals the company’s resilience in generating revenue and maintaining profitability. Investors and analysts will likely keep a close watch on Yelp’s future performance in light of these results.

This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.

Latest comments

Risk Disclosure: Trading in financial instruments and/or cryptocurrencies involves high risks including the risk of losing some, or all, of your investment amount, and may not be suitable for all investors. Prices of cryptocurrencies are extremely volatile and may be affected by external factors such as financial, regulatory or political events. Trading on margin increases the financial risks.
Before deciding to trade in financial instrument or cryptocurrencies you should be fully informed of the risks and costs associated with trading the financial markets, carefully consider your investment objectives, level of experience, and risk appetite, and seek professional advice where needed.
Fusion Media would like to remind you that the data contained in this website is not necessarily real-time nor accurate. The data and prices on the website are not necessarily provided by any market or exchange, but may be provided by market makers, and so prices may not be accurate and may differ from the actual price at any given market, meaning prices are indicative and not appropriate for trading purposes. Fusion Media and any provider of the data contained in this website will not accept liability for any loss or damage as a result of your trading, or your reliance on the information contained within this website.
It is prohibited to use, store, reproduce, display, modify, transmit or distribute the data contained in this website without the explicit prior written permission of Fusion Media and/or the data provider. All intellectual property rights are reserved by the providers and/or the exchange providing the data contained in this website.
Fusion Media may be compensated by the advertisers that appear on the website, based on your interaction with the advertisements or advertisers
© 2007-2025 - Fusion Media Limited. All Rights Reserved.