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Investing.com - Citi raised its price target on Yeti Holdings Inc. (NYSE:YETI) to $44.00 from $36.00 while maintaining a Buy rating on the stock. The company, currently valued at $3.1 billion, has demonstrated strong financial health with an overall score of "GREAT" according to InvestingPro metrics.
The price target increase follows Citi’s analysis of web traffic data compiled by the firm’s Research Innovation Lab for Yeti and other hydration brands, which serves as part of an investment mosaic to understand category dynamics and sales trends.
Citi noted that global web traffic across all hydration brands reaccelerated through the second quarter of 2025, showing positive year-over-year growth after declining in the first quarter of 2025.
The firm observed that Yeti returned to share losses in the second quarter, ceding 220 basis points of share in global web traffic across all hydration brands, which reversed the share gains seen in the first quarter of 2025.
Despite the share losses, Citi highlighted that the trend in global web traffic to yeti.com improved in the second quarter of 2025, with stronger year-over-year growth rates than observed over the previous four quarters.
In other recent news, YETI Holdings Inc. reported a strong first-quarter 2025 performance, with earnings per share of $0.31, surpassing the projected $0.27. The company’s revenue also exceeded expectations, reaching $351.1 million compared to the anticipated $347.5 million. Despite these positive results, YETI adjusted its full-year 2025 guidance due to significant tariff impacts, which are expected to increase the cost of goods sold by approximately $100 million. This adjustment comes amid a 145% tariff rate on goods imported from China, affecting about 90% of YETI’s China-related costs.
Additionally, Jefferies has recommended purchasing YETI shares following a 90-day tariff reduction agreement between the US and China, which aims to alleviate some financial pressures on businesses. Meanwhile, Stifel has lowered YETI’s stock price target from $34 to $31, maintaining a Hold rating, despite acknowledging the company’s solid quarterly performance. In corporate governance news, Robert A. Katz resigned from YETI’s Board of Directors to focus on his role as CEO at Vail Resorts (NYSE:MTN). YETI expressed gratitude for Katz’s contributions, noting no disputes or disagreements led to his resignation.
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