8x8 expands SMS capabilities for Australian businesses in Work platform

CAMPBELL, Calif. - 8x8, Inc. (NASDAQ:EGHT), a $254 million market cap communications technology company currently trading at $1.86 and identified as undervalued by InvestingPro analysis, has expanded its SMS capabilities in 8x8 Work for Australian businesses, allowing them to send and receive one-to-one SMS from Australian mobile numbers, the company announced in a press release.

The expanded functionality enables Australian businesses to manage both inbound and outbound calls and SMS from a single number through their desktop or mobile app, creating a more streamlined communication process.

According to data cited from the Australian Communications and Media Authority (ACMA), 96% of Australian adults use their mobile phones for texting, highlighting the continued relevance of SMS as a business communication channel despite the growth of alternative messaging platforms.

The SMS feature is immediately available across X Series X1-X8 licenses with no additional purchase required. The company stated the functionality is built to comply with ACMA guidelines, the Spam Act 2003, and Australia’s Interception Act.

"SMS continues to be one of the most trusted and widely used communication tools in Australia, and our customers want it integrated directly into their workflows," said David Land, senior manager of channel sales at 8x8.

The feature is available to all Australian customers with applicable mobile numbers, whether they are headquartered in Australia or operating branches there. Users can enable the UC SMS feature through the 8x8 Support Portal, with additional information available in the 8x8 Work documentation.

8x8 describes itself as providing an integrated customer experience platform that combines contact center, unified communication, and CPaaS (Communications Platform as a Service) solutions. InvestingPro analysis reveals multiple additional insights about the company’s potential, including expectations for net income growth this year. Subscribers can access the comprehensive Pro Research Report, which provides deep-dive analysis of 8x8 and 1,400+ other US stocks.

In other recent news, 8x8 Inc. reported its Q1 FY2026 earnings, revealing a slight miss on earnings per share (EPS) but exceeding revenue expectations. The company posted an EPS of $0.08, which fell short of the forecasted $0.09. However, revenue reached $181.4 million, surpassing the anticipated $177.98 million. In addition to its earnings report, 8x8 has announced new AI-powered capabilities across its customer experience platform. These enhancements include digital channel support for 8x8 Engage, integrating SMS, WhatsApp, RCS, webchat, and Facebook Messenger into a single workspace. Furthermore, 8x8 Contact Center now supports native Viber messaging, allowing agents to communicate with customers using the same tools as other channels. These developments aim to enhance customer service delivery for businesses utilizing 8x8’s platform.

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