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NEW YORK - Accenture (NYSE:ACN), a prominent player in the IT Services industry with a market capitalization of $158 billion, has acquired Superdigital, a U.S.-based social and influencer marketing agency, according to a press release issued Monday. InvestingPro data shows the company maintains a GOOD financial health score, with strong cash flows and moderate debt levels.
The acquisition will integrate Superdigital’s team of over 40 employees into Accenture Song, the company’s creative arm, to strengthen its social marketing capabilities from strategy to content creation and measurement. This move comes as Accenture’s revenue grew 6.21% over the last twelve months, though the stock has experienced a significant 35.52% decline over the past six months. According to InvestingPro analysis, the stock currently appears undervalued relative to its Fair Value.
Founded in 2013, Superdigital specializes in social strategies, community building, and content production, with particular expertise in short-form video and platform-native creative content. The agency serves clients across technology, consumer goods, gaming, and entertainment sectors.
"Marketing as we know it is evolving at an explosive pace, reshaped by AI and redefined by rising consumer expectations," said Sean Lackey, Accenture Song’s Marketing practice lead for the Americas. "For many of our clients, social media is where their audiences see them first."
Biz Hennigan, general manager of Superdigital, described the acquisition as "an exciting new chapter" that will allow the agency’s approach to be "supercharged by world-class technology and creativity at scale."
This purchase follows Accenture’s recent acquisitions of Unlimited, Work & Co, and SOKO as part of its strategy to help clients grow and maintain relevance in the market.
The financial terms of the transaction were not disclosed.
Accenture currently employs approximately 791,000 people serving clients in more than 120 countries.
In other recent news, Accenture reported its financial results for the third quarter of 2025, highlighting a 12% increase in earnings per share (EPS), reaching $3.49. The company also experienced a 7% growth in revenue in local currency, totaling $17.7 billion. These figures indicate a strong performance for the quarter. Despite the positive earnings and revenue growth, the company’s stock showed minimal movement. Analysts suggest that the stable stock price might be due to a decrease in new bookings and ongoing global economic uncertainties. No significant mergers or acquisitions were reported during this period. Additionally, there were no major analyst upgrades or downgrades from firms following Accenture. These recent developments provide investors with insights into Accenture’s current financial standing and market performance.
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