Accenture acquires UK-based MomentumABM to bolster B2B marketing

LONDON - Accenture (NYSE:ACN), a prominent player in the IT Services industry with a market capitalization of $159 billion, has acquired MomentumABM, a UK-headquartered growth consultancy specializing in account-based marketing (ABM) strategies, according to a press release statement issued Wednesday. InvestingPro data shows the company maintains strong financials with a healthy EBITDA of $11.8 billion over the last twelve months.

The acquisition will integrate MomentumABM into Accenture Song, adding approximately 90 specialists based in London and Boston to Accenture’s team. MomentumABM, founded in 2011, provides B2B marketing advisory services across customer growth strategy development, operating model design, capability building, and program execution.

MomentumABM primarily serves organizations in the technology, B2B services, and financial sectors. The firm’s capabilities were enhanced five years ago when it acquired ITSMA.

The global market for B2B marketing services is expected to grow from $22.77 billion in 2025 at a compound annual growth rate of 6.7% through 2030, as B2B marketing evolves from traditional approaches to integrated digital-first strategies. Accenture is well-positioned to capture this growth, with a solid financial foundation including a return on equity of 27% and operating with a moderate level of debt. According to InvestingPro analysis, the company’s robust cash flows can sufficiently cover interest payments.

"Marketing reinvention is a strategic priority for Accenture, especially in complex B2B industries," said Shaheen Sayed, Head of Accenture in the UK, Ireland, and Africa.

Alisha Lyndon, CEO and founder of MomentumABM, noted that joining Accenture Song will combine their B2B marketing expertise with Accenture’s global scale and AI investments.

MomentumABM brings proprietary methodologies including the ABM Adoption Framework, B2B marketing decision support methodologies, and research-based insights such as the Customer Buying Index.

This acquisition follows Accenture Song’s recent purchases of Unlimited, GemSeek, Mindcurv, and ConcentricLife as part of its strategy to expand marketing transformation capabilities.

The financial terms of the transaction were not disclosed.

In other recent news, Accenture reported its third-quarter financial results for 2025, revealing a 12% year-over-year increase in earnings per share to $3.49, with revenue growing by 7% in local currency to $17.7 billion. Despite these strong financial results, Rothschild Redburn downgraded Accenture’s stock rating from Buy to Neutral, citing concerns that growth in other business areas might offset gains from AI-related spending. Additionally, Accenture has made strategic moves to strengthen its market position. The company invested in CLIKA, an AI compression platform, to enhance its intelligent edge and infrastructure engineering capabilities, aiming to accelerate AI deployment for edge devices. Furthermore, Accenture acquired Superdigital, a U.S.-based social and influencer marketing agency, to bolster its social marketing capabilities through its creative arm, Accenture Song. These developments reflect Accenture’s ongoing efforts to expand its technological and marketing capabilities amidst changing market dynamics.

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